Pure Storage Unveils the Premier All-Flash Data Platform for the Cloud Era

Pure Re-defines Tier 1 Storage with 25+ New Software Features, Simplified Multi-Cloud at Pure//Accelerate

SAN FRANCISCO — June 13, 2017 — Today at Pure//Accelerate 2017, Pure Storage (NYSE: PSTG) unveiled its vision for the data platform for the cloud era. As modern organizations become increasingly reliant on technology, companies that have existed for decades across a wide range of industries have evolved into fundamentally digital businesses. Globally, digital business tools drive nearly half of revenue for enterprise organizations . Modern digital businesses require a data platform capable of delivering data with speed, agility and intelligence, across increasingly complex workloads and applications.

The Pure Storage data platform helps customers put their data to work. Now, organizations can run all operations with cloud agility, improve the economics of data analytics at high velocity and scale, and ultimately derive new insights to deliver data-driven customer results never before possible.

Data is the lifeblood of the digital generation. Current estimates are that approximately 50 zettabytes (ZB) of data will be created in 2020 alone (up from just four in 2016), and 180 ZB five years later in 2025 - an unprecedented growth rate. As data creation pivots from humans to machines - driven by sensors, IoT, digital cameras and myriad connected devices - it has exploded in volume. Simultaneously, the ability to analyze this data has transcended human cognition, with traditional analytics giving way to artificial intelligence (AI), machine and deep learning, neural networks and real-time data stream analytics. These new, data-driven applications require a different approach to storage, designed to deliver massively-parallel access to data at a very high bandwidth.

“Modern organizations require a data platform that enables organizations to build a new class of applications, to extract new insights from data and to do so in real-time,” said Scott Dietzen, CEO, Pure Storage. “With an infrastructure in place that supports mission-critical analytics at real-time speed, organizations can increase their pace of innovation, improve time to market and ultimately deliver better results for customers.”

Pure//Accelerate will showcase the ways Pure Storage enables customer innovation and business transformation through a host of comprehensive new hardware and software updates:


Tier 1 Storage, re-defined. For years, organizations have had to choose between the highest reliability (Tier 1 disk arrays) and storage purpose-built for the cloud era (modern all-flash arrays). Pure Storage has made a series of announcements to end this compromise. Now, organizations can leverage Tier 1 reliability (99.9999 percent availability and active multi-site clustering for a true zero RPO/RTO) with the innovation of rich data services, native cloud integration, and 100 percent NVMe flash for the fastest, future-proofed performance.  


From Big Data to intelligent data. The big data movement has helped organizations centralize data, but big data has historically meant slow data. Pure’s revolutionary FlashBlade system makes big data into fast data, and unlocks iterative real-time analytics, advanced AI and machine learning (ML), and rich simulation for data of any size. And now with a fast object interface, tomorrow’s web-scale applications can be big, fast and intelligent, too.


Multi-Cloud, delivered. Cloud is everywhere - in core data centers, and in edge data centers where data volume and latency necessitate local processing. It’s also stretched between multi-cloud IaaS and SaaS providers. No matter what cloud an organization chooses or where they choose to run it, Pure’s data platform helps simplify storage in multi-cloud environments with new advances that deliver the simplest cloud on every platform: Support for VMware VVOLs, Microsoft ODX, Docker Persistent Containers, native data protection integration with public cloud providers, and pre-validated FlashStack solutions to speed the time to cloud.


Self-driving storage. Cars have become more and more autonomous. They can self-navigate, avoid collisions and soon, they’ll drive themselves, too. It’s time for storage to catch up. Pure uses big data, real-time analytics, and advanced AI/ML techniques to change the storage ownership experience, and deliver a new level of reliability through predictive maintenance and support. Meet META, Pure’s new AI Engine, and get ready for a whole new era of storage intelligence and automation.


About Pure Storage

Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. Pure's end-to-end data platform - including FlashArray, FlashBlade and our converged offering with Cisco, FlashStack – is powered by innovative software that’s cloud-connected for management from anywhere on a mobile device and supported by the Evergreen business model. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with solutions that are effortless, efficient and evergreen. With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.


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Pure Storage, the "P" Logo, Evergreen and FlashBlade are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Forward-Looking Statements

This release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Pure Storage's product offerings. The words "believe," "may," "will," "plan," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (SEC), including future reports that we may file with the SEC from time to time, which could cause actual results to vary from expectations. Pure Storage assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.


Any unreleased products, features, or functions referenced in this release, our website or other press releases or public statements that are not currently available are subject to change at Pure Storage's discretion and may not be delivered as planned or at all. Customers who purchase Pure Storage's product offerings should make their purchase decisions based upon products, features and functions that are currently available.




Press Contact

Joseph Beare, Pure Storage

jbeare@purestorage.com, +1 650.279.1717


Evolution release.

New Tier 1 release

FlashBlade 2.0 release

META release.

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