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Texas Peak Selects Pure Storage FlashArray to Support Rapid Business Growth of 10-15 Percent Per Year

Pure Storage delivers a 10x reduction in storage latency, while delivering simplified management and seamless scalability.

Melbourne, Australia – August 15, 2016 – Pure Storage (NYSE:PSTG), the market’s leading independent solid-state array vendor, today announced that Australian sport shoe wholesaler and clothing retailer Texas Peak has selected Pure Storage FlashArray to help drive its business through a high growth phase of 10-15 percent per year.

Texas Peak supplies major sports brand Brooks to Australian and New Zealand retail outlets including Rebel Sport, Athlete’s Foot and Active Feet. The company selected Pure Storage to drive efficient customer service and quick response times. Pure has helped Texas Peak reduce its data storage requirements by more than 60 per cent, providing rapid insights and access to data, eliminating delays which led to lost time and revenue. Rapid growth caused Texas Peak’s storage utilisation to jump from 30 percent capacity to almost 100 percent over five years, so the company required fully scalable, stable and high performing storage to match the business growth.  

“We were attracted to Pure because of its core based on fast, agile flash technology. Flash is highly appealing because there are no moving parts, which means there’s nothing that can fail,” said Wayne Nikolovski, IT Manager at Texas Peak. Pure partnered with Southern Cross, who has been providing services to Texas Peak for the last ten years, and determined that the Pure FlashArray would be the most suitable option to drive Texas Peak through a period of rapid growth.

“We see Pure Storage as a key strategic vendor due to its ability to deliver repeatable outcomes for our clients and strong commitment to the channel.  We are pleased to see that Pure’s FlashArray has delivered improved performance for Texas Peak,” said Andrew Harris, National Sales Manager at Southern Cross.

Since deploying Pure, Texas Peak has enjoyed improved performance through reduced back up times and faster reporting processes, with a 10x reduction in storage latency. The implementation has allowed Texas Peak to operate its servers for longer periods of time, providing a greater return on investment for the company.

“The most remarkable feature was the system’s ability to restore to back up and concurrently test at the same time. The Pure Storage array didn’t lose any performance whatsoever,” said Nikolovski.  

Another key reason Pure Storage has been an uncontended choice for Texas Peak is its security, enabling the business to provide better, faster and safer customer service.

Mike Sakalas, Country Manager, Australia and New Zealand at Pure Storage said, “Retail businesses work with highly sensitive customer information. Smart organisations have learned that securing the storage medium itself is the best protective measure to keep vital data from slipping into the wrong hands. It speaks volumes to the security and reliability of Pure Storage that one of Australia’s leading retail wholesalers has selected Pure.”

About Pure Storage, Inc.

Pure Storage (NYSE: PSTG) accelerates possible, transforming businesses in ways previously unimagined. The company's disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading Satmetrix-certified NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.

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The Pure Storage and "P" logo marks are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Media Contacts:

Lauren Clancy

Max Australia

+61 2 9469 5740


Julia André

Pure Storage

International PR  


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