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Hello and welcome to this month's coffee break. I'm your host. As always, Andrew Miller, lead, principal technologist. I'm really excited to be joined for the third time by Jack Hogan. Uh you know, bonus prize or bonus gold star if you, if you remember the times he was previously on, but it it is the third time we are gonna be diving into like it says there,
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data center fatigue, you need a cloud bridge, make the cloud fit your business, this matches. So what we've talked about before, but there's gonna be some new pieces in there, customer discussions, new announcements and advancements. As always, this is a series, a coffee break series. You can find the previous ones.
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Both here. We always send the follow up slides. Um You know, real fast. You may see already Jack back here in May 2022 we call it the goldilocks solution back then. Uh and then as well back in June public, private hybrid making the cloud fit your business. You can also find these as well on pure storage
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dot com slash events. That's the events page for all the different series pure runs, whether they're more technically focused, you know, coffee Break is kind of business and technology. Uh You can find all the previous recordings there too as well. Uh One quick advertisement previously, we've been highlighting that accelerate was coming or
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had been here and you could still, you could still find the keynotes online. I want to highlight that. I'll actually be joining some, some of my peers and friends frankly, Rob Ludeman, Rob Bossy and Mike Lay for a little bit of a different kind of event. Let's be real. It's an online event, but it's meant to be a retirement party for disc,
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you know. So I, I was even thinking here and you were, we were talking Jack, do I sing time to say goodbye? Because I, I'm totally Andrew Bocelli or is it more of a, like a na na, na na, hey, hey, hey, say goodbye style either way, a little bit of roast. I, I don't, I don't, I'm looking at you to see
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if you want to break out in song, but it doesn't quite look like it. So, yeah, I, I'm not, I'm not a, I'm not a singer. Let's just say that. Uh we'll, we'll keep the, uh we'll lose all of our audience here if we were to do that. But uh yeah, I, I think it is, it, it is, it is a time as Pier is really,
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really defining that. Uh that desk is, is no longer a um uh a primary medium that you should be thinking about storing your information on. So I think it is a happy time, happy celebration time there. A lot of amazing work. There's even still stuff about how modern disks are like a 7 47 flying an inch above the ground across the co country kind of thing.
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But it's still not good enough compared to flash. Go back and listen to Pee or Patrick last last month or Justin Emerson earlier. As noted, often some folks maybe a good bit of you are here for a coffee card. Thanks for being here even for that. Um You will see that within the next week for attending.
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That is to the 1st 1000 participants. Um that is only to folks inside the US. We can't send it to certain categories of people like you're wonderful. I appreciate you joining but like there's laws and regulations around that. Ok? As always, I am your host. I'm not gonna introduce myself every time part customer for a while partner,
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et cetera. But thinking about this idea of data center fatigue and even kind of cloud. It took me about thinking about like, like I've been talking about cloud personally since we used VM Ware as a private cloud option to, you know, check the box on the executive level. Hey, we need a cloud initiative and, and actually back then for the definition of cloud
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at the time, that wasn't a bad approach in my humble opinion to buy time to kind of figure out what made sense within the hype cycle, et cetera. Last time since we chatted Jack though, I think you've got a new, a new title, a new role. Congratulations. I think mind updating us on the life of Jack a little bit. Very happy to happy to give a little
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perspective here. So as I, I really run a, a lot of our technology strategy and how we're extending pierce technology out of the, out of the data center. Uh Most, most recently, I've taken over um the responsibility to work with all of our hybrid bare metal edge as well as hyper scale partnerships.
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So that means I'm working with uh our, our key partners in um Aws and Azure and Equine, um and Google. And so it really gives me that ability to have a, a very good point of view, having been a former customer side CCO that really used all of those services. Um I, I now have that ability to help kind of define the, the strategies and the ways that we're bringing solutions,
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solving companies, business problems with um our key partnerships and the technology integrations that we're doing there. So it is exciting to have that uh uh that, that new uh new title, but also new responsibility. Um I really, you know, still have that passion of being a cloud nerd, being a data wonk and understanding the value of data um And so just extending that
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capability, which I think we'll get into a little bit today, that's what we're here for. So, congratulations, what, what I'm hearing is you don't have nearly enough to do and uh may, may, maybe not, maybe it is the opposite. We will be next month as always. Um This is actually gonna be a first time here.
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Actually, this, this month is the first time I, you know, 1st, 1st time we've had a third time guest. Thank you Jack. Next month for the first time, we're actually gonna have a guest who doesn't work for pure Hector Monger, uh formerly known as Sabu. He was the technical front man for the sec hacking collective. Uh We're gonna wander through some of his
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history as a hacker and experience in his companies, what he sees in the current cybersecurity landscape, some discussion on resiliency architecture and even what's coming in this area. So make sure to join us for this. This is actually based off of one of the best, if not the best attended session at Accelerate. So diving in Data center Fatigue Cloud Bridge, we we usually go to a poll to the agenda.
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But I think Olivia, if you don't mind kicking off the first poll here, it felt right to do that here first. So uh in there even just a little bit of a sense and as always, we'll share the polls back so you can see the answers where you're interested in them to have a sense because we've always got, uh you know, over 1000 people on here.
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Uh So do you have plans to move out of your data center? And then just even we're curious, so what we can crunch the data? But at the same time, I figured we'd just ask how many people were here last year, two years ago. That even helps us know how much we should give some of a primer because actually the agenda of what we were going to run through is like it
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says there, you know, the kind of the tagline at the top, we wanted to make sure to start with a little bit of a refresher because bare metal is a service B A is an industry term, but it's a newer one. So I wanna do a little bit of a refresher there. Well, right now Jack, it looks like about 60% or so of the attendees attended the last two.
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So that's pretty cool to see. That means we may make that a little shorter. And you mean kind of why should you care about this category six states of the cloud journey? This is really from all the conversations you've been having with customers then flipping it into what's pure doing in the space. As always, the first half is kind of agnostic. Second half that we start to begin what peer is
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doing, what we're hearing from analysts and customers about cloud bridges and then always a little bit of what's new, there should be new stuff going on. So I think I'll, I'll, I'll just leave the poll going here. So you can feel free to chime, uh, feel free to vote whenever you have a minute. But I think Jack, let's even maybe start off with a little bit of a refresher if that's all
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right. So, um, bare metal is a service. It is still a newer term in the industry. Do you mind kind of doing a maybe, maybe for the 60 per, 40% that weren't here before? I guess a little bit of a walkthrough of what that is. Yeah. So I think first of all, II, I think it's
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important that uh in, in every approach that peer takes, we always kind of start with the end in mind. What are, what are we trying to deliver? And uh when you look at uh what you're trying to deliver as an it operator or an it leader, um You always have to think about that full outcome that you're trying to deliver. Um And you have to think about the full stack
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and when we talk about the full stack that goes all the way from the venue of where you're located through the, how you're powering it and running it, how you're accessing it, what storage you have and then all the way up into the data and consumer layer. But what bare metal is a service is, is really just that physical hardware layer um that that layer that goes up into
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just that uh that ability and to, to give you the hardware but treating it. And what's the big difference between bare metal as a service and to difference than an I A service or an infrastructure service is that it's a physical dedicated single tenant environment um that ensures that all customers are not at the mercy of noisy neighbors. And you also have that ability to have physical assets to track.
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And this is important when you think about that level of control, um they're your devices, you have full root level administrative access. Um So that the high security or regulated industries is uh is is really important to be able to have that but also even nonregulated industries that ability to operate just like you had your physical devices, your storage arrays or your compute servers or your network
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devices in a physical data center. Um You retain that root level of capability, but what's really key on this is that automation to deliver a cloud like ease and speed. Um It delivers this, you know, efficiently and flexibly just like the cloud that you get when you spin up, say a virtual machine in a, in a, in a hyper scalar.
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Um And so then customers can deploy that, that ups stack solution so that whatever software they wanna bring physical software licensing down to the core level. Um you know, you're not, you're not also, you're not able to, not having to refactor your applications if you want to move them from one place to another and it gives you that, that control down to that physical CPU level as well as the dedicated
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storage plants. Um in what we're doing with our partnership with a, with Equinox and delivering uh the pure storage and Equinox metal. Um customers are actually given that that full device and they can operate the purity operating system directly on the device. Uh they get full, full tier one capability. And so it's important to note that this,
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this bare metal is a service is a new term, but introducing enterprise storage is even newer and that's where we're really innovating in this. I I think in some cases how, how even like lift and shift over the years almost became a little bit of a dirty word because we were like, you know, it's not gonna work out at the end. This helps solve for that where you actually have the need to lift and shift to certain
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applications. Doesn't, you don't, doesn't make sensory factor, not possible even, but you can actually start to get, you know, cloud like ease and speed without getting stuck. And I've been here, you know, living in a data center and having to get extra HVAC capacity and power, you know, kind of things like these things take a lot of time and it's not really
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critical except you can't do anything you want to do until you do that stuff. Oh, what have we been? I know last time we were here we were telling some stories about, um, customer and market adoption. Even some, it was related to some, uh, geopolitical events at the time, which is pretty crazy corollary.
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Um, what have we been seeing since then? Jack around kind of market customer adoption. Well, so we're seeing growth in a number of areas in this and, and we're seeing customer adoption. Um you know, what's, what's really, really probably the most interesting is that we're seeing growth uh in a global adoption sense. Um Substantial interest in uh mid market and
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large enterprise including fortune 500 companies that are looking at pure bare metal as a service offerings to solve their needs. Um A lot of these companies are kind of trapped between the on premises and public cloud and have restrictions there. And so this this piece in the middle really solves that. Um And you know, we got customers deploying uh bare metal arrays in dozens of global metros
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across Asia Pacific, North America Europe. Um And this is all with our partnership with Equinox and their digital services team and their specific product called EQU metal. This delivers that as we see here on the on the slide here that it's that full hardware stack. Um and bare metal is distinct and highly differentiated from um really where people think about equinox from the traditional sense that this isn't,
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this isn't their colo location side. This is actually, and this is where Equinox has done a very good job of bringing that reputation of being one of the, being the largest uh hoster of uh companies that can go and get colo location space or hyper scalar can get their X scale environments. This digital services unit is actually delivering this fully full stack managed uh
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hardware environment. Um And so what we're delivering with them, this is the most comprehensive bare metal as a service uh solution in the market. And, and we're the only um Equinox operated storage offering and that's directly integrated. So all of their control plane um that ability to go into their, their use, their API S um which allows for that, that easy and rapid transformations into the
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six states of the cloud adoption, which which we'll cover here in a little bit. Um But you know, those customers that are uh you know, particularly with global presence are the ones that we're seeing the most adoption um where they can deploy once and easily replicate their, their physical infrastructure globally. Um Pure storage and equ metal is, is also um available in all of the Equinox uh global
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regions. So equ has I think 245 250 global data centers. Um The Equinox metal offering, uh, will be available, uh, again in 30 by the end of the year, we're already in dozens of them and, and have active customers consuming. Um, and this, what, what we're able to do here and what's,
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what's really kind of great to see. This is that ability to get that time to value that we've talked about in prior sessions that implementation times. This is just taking a couple of weeks, a couple of months. Um And we'll talk about that, that maybe a little bit later about how we're even improving the time to deliver it.
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Um And you know that uh you know, it's important to note that um Pier's entire uh storage catalog is available. So this is all based on our evergreen one um uh catalog. So uh we offer block file object, um high capacity, high performance. Um And so the customers get to choose their sl A and we're seeing customers decide which workloads need to go into which tiers.
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Um And of course, you know, we're just continuing to deliver on pure market leading technology. Um you know, that speed and performance that we're known for simplicity of operations, reducing total cost of ownership, allowing for continued innovation all while now deliver, they're dramatically speeding up the time to delivery. And I think that's one of the big areas that
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we're seeing success. Um you know, in, in the vertical areas that we're seeing success in health care. And financial services, a lot of regulated industries. Um But also just enterprise companies who have legacy workloads, they're, they're trapping them in that, in that state, one which we'll talk about,
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but in their, in their data centers, this allows a brand new way for them to look at this. Um And so, you know, the platform appeals to so many different companies. It's just, it doesn't require that retraining or, or, or retooling of your skills. Um I think that's one of the biggest trends that we're seeing in the market is that there's
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this gap between operating in a cloud and being an SRE or being in a data center operator and being um a a traditional it operations individual. This allows you that bridge right between the two. So when you mentioned evergreen one in there, you know, pure and evergreen one is is a component.
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So there's a whole bunch of service offerings like the different sl a tiers, there's different slas that are within evergreen one. We've introduced some new ones that accelerate recently, all of that applies here, you know, so back to that native capability, the slas you would expect. I also think it's nice like this is a, we're starting with a very platform focused
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discussion, but then I also go into thinking about use cases whether it's kind of data center fatigue. I don't know if that's a use case, but it feels like it disaster recovery cloud ad agency is definitely one. So we're gonna explore those more later, but we kind to kind of start with a platform layer. The other piece I think is that I, I get asked regularly and even done webinars around this
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and presentation about, you know, what is pure cloud strategy? You mentioned the beginning, Jack, we have this very kind of practical approach, not like let's do this grand thing that we must all fit in. But I, I actually, I feel like I'm getting ahead of myself. I, I'm, I'm, I'm pretty sure I shouldn't go down the whole cloud strategy path.
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Or else we'll, we'll get too far going. Well, we'll, we'll cover that. I think we're gonna get to kind of how peer is addressing this. So let me actually let me um I'll go ahead and end the first poll and I'll share the results back just so everyone can see and then we'll start at the second poll. I'll do this quickly.
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So, you know, uh 60% of folks you can see uh planning to move out of your on premises or colo data center. Maybe. No, actually, I realized we probably could have had an extra option there. Jack of, I already have, you know, kind of thing maybe. So that might be in the note like and then uh you know, a good healthy chunk. Uh 60% here this last year,
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54% here, two years ago, Olivia, do you mind launching the second poll here if that's all right. And then we'll jump into the second section there. Yeah. You know, and I, and I'll, I'll note something on that on the results that we were just looking at and that, that's pretty consistent with what we see and, and different analysts,
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data around how many people are really stuck to their data center or those moving out. Um, it is the vast majority, we're also seeing the vast majority move towards um subscription consumption, so those numbers match. Well, so I think our audience is probably pretty indicative of what uh you know, what's really going on in the market. So questions here, you know, kind of extending a little bit based on what we talked about,
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curious about if you're migrating workloads to public cloud or service providers as well as if you are going to the public cloud, you know what percentage is that this is, these are long hard challenges, inevitably migration projects, actually any migration project, much less a public cloud migration project, they almost always take longer than we think, right?
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That that's life. Uh We'll leave this one open as we go into section two and I forgot by the way to highlight we have some great folks on the line. Um Ian and Linda and Ian Linda Paul and Ben, please make sure to put questions into the Q and A throughout as well as chat. I think Olivia, if I didn't highlight it earlier already tossed in the link to the next
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month where you can register, but we'll have some dedicated Q and a time at the end. But please don't be shy about putting them into the Zoom Q and A and we can get a lot of answers, but as you've been talking to, so some of refresher, some of what we've been hearing and seeing about adoption. But even as, as you've been trying to kind of wrap your head around all the different things
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you're hearing from customers. II, I feel like you're, you're gearing up to kind of you, you're, you're part CTO you're part pure executive, you're almost kind of part industry analyst a little bit here as far as kind of thinking through uh pure cloud strategy. So do you mind kind of going through how we define it and what goes into it?
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Yeah, I, I think first of all that, if I, I think about just my role within pure as being that practical approach of like what is the consumer mindset. Um But, but I also think that as pure has always been an innovator. Um We've always really kind of been on the leading edge of change and change within the data center where we introduced the all flash data center.
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Um And as we then extended our purity operating system into the the public cloud environments, like that was we were kind of a first mover there first mover in delivering subscription services. And so when, when, when we kind of approach a problem, we have to understand kind of what's in the, you know, what are we dealing with. And so what I like to describe this is is that
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companies can be in the six states of the cloud journey. And so what's important about these six states is that they, they really are not stages, they're not a linear progression from one side to the other. Uh We recognize that customer uh companies have multiple different needs. Um But there's also a uh there's also a challenge when we start to talk about the word
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cloud, the the word cloud is overused in a lot of ways and it means different things to different people. Um And so now it's kind of become somewhat ubiquitous and confusing. And so we put together a little bit of a framework by which to explain how companies deploy their data and storage infrastructure in different ways across these different states.
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Um And so, you know, companies are adjusting to the requirements, the business requirements to be in these different states. And we, we usually see that companies are often spanning multiple states. So they may have an on premises, data center in a state, one environment that owned or or leased facility that's really there in their control.
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So they have to manage the whole facility. Um But they also may be in a state five at the same time where they've got a public cloud environment. And so they've got to manage these team, these two things. And there's not necessarily easy translation between those two without understanding how different partner customers like pure can have
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a, have an impact. But you know, as we see companies that, you know, the trend has been there for a while now about moving out of a data center into a colo location facility. Um And so that, that offloads the burden of ownership of the facility, um and, and maintenance of keeping up the power and the cooling and all the,
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the things that are required. I think about when, when I was on the customer side and had multiple different data centers, the ones that were the company owned, the ones that I had to manage, uh you know, with, uh with my own direct ac vendors and power vendors, they were a real challenge. Uh They were a real challenge to work with.
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Um And that's where, you know, that's state one and two, we do a lot of deployment of pure arrays into those. Um That's where, you know, we're innovating in those spaces now in state three where you're gonna be in that bar where bare metal fits as we've kind of gotten deep into that. It's also where managed service providers are taking off that uh you know,
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that the management environment. So no longer are you actually having to physically manage your hardware your space, um the ownership and power. Um And so that state three is really an important area to recognize that it's kind of now bridging towards the uh that that public cloud environment in state five. And what we're starting to see a lot of now is this desire to be hybrid or what we call near
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edge and multi cloud. Um You know, the term hybrid, multi cloud has now become a pretty big term. It's adopted in a lot of places. And what that really requires is those interconnections between the different states. Um That's why our partnership with Equinox is a global leader in interconnection. Um is actually one of the ways to bridge those. And then of course,
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you can get all the way into that. I've talked about state five, you can get into state six and state six is where we're seeing companies look at really those the internet of things where they're collecting data and information all the way at that far edge, the factory floor, the hospital setting, uh the cell tower, um the car. Um you know, this is where uh this is where,
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you know, there's that, that, that that need, that data is created there. I also think about it. Now, I was in, I was big into the content delivery network. Uh you know, world pushing data from kind of a state one to a state six. Now the world is reversed in terms of data is being created at the edge in that state six and
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has to be moved backwards. And so we like to have the conversations around what states are you in? Not what stage because it's not that linear progression, but it's, it's really important to have that kind of grounding understanding of what are the different things available to my environment. And I think a lot of companies don't even necessarily step back and analyze themselves
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where they fit within these six states. And when I look at this, I think a little bit of science as, as an industry, we often see something new and we have this this presumption that everything will go there, whether it's cloud or digital transformation or whatever else. And then over time, we realize it becomes another compelling option within the list of
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options that we have. So it's not we keep adding complexity and layers on, then we collapse those layers down. That's part of bare metals of service. Frankly. I also think here about this, the dynamics of if you're on here listening and thinking about kind of the both the seller and the team and organizational infra infrastructure ecosystem pieces like so you may be talking to one set of
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people, vendors value added resellers, integrators over here, maybe a totally different set over here. It may be one team over here that doesn't even know this team over here or even maybe like them or get along. Hopefully not, but you know, we see that sometimes, right? So there's the dynamics that aren't just like
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this kind of like states, it's an organizational dynamic and even larger seller ecosystem too. So it is very much an organizational dynamic. You start to see just line of business leaders who are deploying cloud workloads or, or uh you know, creating that, that need to interconnect and and your core uh infrastructure teams don't know a lot about those, those those workloads and,
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and so the dynamics as you move into the different states, they're really important to be working with the right trusted advisers that can understand the importance of having a solid data platform strategy across the different states. Um It's almost like people make things complex too, you know, people process technology, let's go back there too, right?
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You know, I think I've been diagram, OK? I think uh I think we're gonna close up this pole, let me share it back out here and uh so we can talk with them because we're just about to jump into poll number three in case anyone is wondering and I see some of the comments I appreciate from, from Timothy, you know, the comments about the the cloud journey. The goal is really to bring practical stuff that you can use and think about because we
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think about this a lot. I mean, we're the industry, right? But you know, trying to think about it in a larger picture. So for poll number two. Um I'll read it here and then Jack and if there's anything that surprises you. So is your company primarily migrating work close to public cloud or service providers?
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I think the lead there is 39% going to public cloud 800 folks responding. That's a, that's big enough to be a decent sample set but close behind, not migrating at all or going to service providers. So, you know, it's a, you know, top three easily. And then if you're going to public cloud, uh what percent of the task have you completed?
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And, and the lead there would be, we're just getting started, you know, 34% which is to me and, and I'm very careful how I say this, like that's reality reflected here for all the discussion about cloud from analysts and companies over the years, there's still a lot left that may or may not make sense and it's getting started. But anything stand out there to you,
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Jack. Well, I, I think there's a couple of things that stand out to me. First of all, this is this is pretty consistent with the conversations I have with uh with Cio S and CTO S when I ask them about where they are in their cloud journey and their cloud strategy and very few, very, very few. And in this case, 3% represent of how many are
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100% in the public cloud. Um That's, that's consistent with what we hear. Uh The other thing is we hear is like, you know, even those that are at the 75 50 to 75% mark, which is a pretty low number in this audience and that, you know, some are, some are a little bit further along in,
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in the I talked to, um, you know, that's, that's really interesting that um this audience sees that, but it's also because the remaining portion is really, really, really, really hard to move. And that's where solutions like what we were doing with uh with equinox, with the pure storage on equ X metal and the Bare metal capabilities. The most surprising thing in this is that we
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are starting to see adoption of primarily considering bare meals of service. So 8% to a small overall number. But what's interesting in relation to that if you ask this question in our first couple of sessions, like that's gone from zero and it's a market awareness thing and I think this matches some of things I'll get into it a little bit later of where Gartner and I DC and other analysts are seeing like this is a new way to
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solve these problems. It's a new way to get from that 50 to 75% to 100% if you can, you know, when we start to think about the term cloud encompassing bare metal. So I, I think these are, these are really strong numbers in terms of what uh we're seeing in the market and, you know, the trends are all in the right direction from what we've seen.
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So, Olivia, if you don't mind kicking off poll number three and we'll leave that sitting here for a minute. So, um hopefully, you know, I already got some commentary on the six states of cloud. Maybe this is even a framework that you can use internally. We're curious to see, you know, where, where you kind of put yourself in and we try to do this,
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I think as a yeah, it's a multiple choice. So I, I believe you can select multiple of these. Uh make sure to comment in the chat if you can't, if not just choose the one that fits you best and then you know what percent of global spend um is, is currently in there. So I'll, we'll leave this up here as we always do going into section number three.
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So first half trying to bring kind of industry knowledge, you know, background around E A et cetera, sort of six days of the cloud journey. I I think Jack, let's let's shift into a little bit of just, you know, what is pure, you know, unabashedly, but what are we doing in this space? That's the reason we're, we're talking about it. We have,
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we have so much thoughts we can bring in the first half. So you, you mentioned earlier, you know about kind of cloud strategies, you know, as not being real or a little more fuzzy. Um Do, do you, do you mind walking through ours a little bit in more detail? Absolutely. Yeah. So, so let's go ahead and kind of look at how
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pure is extending our technology to the cloud. So I mentioned earlier about um the fact that we've extended the purity operating system that's really completely revolutionized how data is stored. And we talked about the death of disk earlier. Um We've really solved the physical media problem inside of that, that state one and state two environment with the the flash array and flash blade products.
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And what we've also done is we've then ported that uh that technology and uh you know that uh that simplicity and that history we have of innovating and simplifying the data center. Um You know, we've extended our features of the purity operating system and completely rearchitect them. This isn't just a virtualized version of pure of the pure operating system. This is actually going down to the physical
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hardware layer of the primitives you get in um in the Azure cloud or in the Aws cloud and we've rearchitect it, but it's the same exact feature sets. Um You know, we've got a lot of innovation in this area. Um I will, I will foreshadow a little bit here. You may want to check out some announcements we have coming out later this month around this particular area because what we're doing with
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that cloud block store technology, which is the same operating system we have on premises and uh strong lineage and history of connecting into different hypervisors. I just say keep an eye on that. But the biggest challenges that we see for, for most storage vendors has been in like dealing with this states three and four like that middle spot.
29:32
And this is where I call that. It's the big gap in the middle, right? And so how are we solving it? Well, we're solving it with our bare metal as a service strategy. Um And so we're working with the Equinox Digital Services Group. Um This allows us to, you know, allows customers to really take advantage and control
29:49
of the uh what they have on premises, not giving that control up but be that bridge, that bridge to the cloud. And so, you know, you see that we, we've been teasing this bridge to the cloud, but it, it really delivers that bridge um to deliver all that innovation and technology we do in the data center with the same level of flexibility and on demand capabilities of the public cloud.
30:12
And what's really important with the uh the partnership that we have developed with Equinox is that um you know, with their global interconnections, their network connections, that ability to connect up to a public cloud in their native formats, their um express routes and direct connects um while also creating a bridge back to your own premises. So it allows you that proper stair step from on
30:37
prem through, um, you know, from states one and two into a state three and four and ultimately five and allow that seamless data plan. Um That's, that's really the, so what it, it opens up a huge amount of new capability in between, um, you know, the, the on prem into the state five environment. Um and, and solves a lot of problems for customers.
31:02
So it's not, I think that is the the foundation if you will on, on an architecture level. And so what I'm kind of trying to put my our custom architect hat back on. Sometimes I would look at things through like what are my technology building blocks if you will and how do they work and what they do and what are their limitations or,
31:16
or their capabilities, right, kind of thing. This is that building block focused version, but then also, you know, often flip around to use cases and, and the the beginning of the section section said, you know, customer and analyst perspective. So often at a kind of a customer level, we talk about use cases or we should because we should start with the business problem that
31:34
we're solving for. So maybe let's go into use cases a little bit, probably the most common one. If I've heard it one time, I've heard it 100 times is uh can we use the cloud for, I don't know, disaster recovery, maybe. Have you heard that a time or 1000? A couple, a couple? Yeah. And, and I think it is a primary use case.
31:54
We're seeing an option on this um from the customer side. But what's, what's really interesting about this is, you know, disaster recovery, backup, business continuity kind of put them all all under a bit of the, the same category. Um But when what we can do very differently here uh with um with our partnership and capabilities in,
32:14
in, in Equinox. And what we're doing by placing physical arrays is that we can leverage pure native technology capabilities. So we're really well known for our data reduction technologies. We're really known for our stretch clustering or active cluster and active DR capabilities. And that's the beauty of how you can extend and protect your data um by,
32:35
by creating replicated copies into um a, a bare metal environment, like what we're doing with Equinox. And what that does is it really shrinks down the amount of um amount of capacity in the network pipe. Um You know, it's pre duplicated. Um It's, it's really only meta metadata rate of change that goes across that.
32:56
So it really allows you to meet your RP OS and drive those RP OS down quite a bit and it opens up a couple of, you know, really interesting capabilities. What what I like to call the pilot light VR environment or place your data there, don't pay for the ephemeral compute. Um It always became one of the bigger challenges I had to justify on uh on my PNL spend budget when I was on the customer side is
33:20
why do I have a site that's sitting there just for an event that may never happen. And I've got all this compute power. But when you use this kind of pilot light environment where you can place your data there, your data is permanent and then instantaneously spin up the compute in environmental environment. Like that's that, that's that ability to really have that kind of insurance policy.
33:40
Um But we're also seeing customers use this for just straight up backup, putting, you know, putting different arrays and replicating the data to a third site in many regulated industries. That's a requirement. Um And then that ability to rapidly recover too. Um But I think it's uh it's really one of the primary use cases.
33:58
We're seeing a lot of strong adoption in this, which is not a surprise Andrew, I think based on some of the conversations you have or I have as well with some of our customers in the dream for a long time I think mentioned Pilot Light Dr I think I like that analogy better. The the term I've used in the past is science compute list Dr you know, Dr without the, the compute side.
34:18
And this is just this extension of kind of, you know, getting out of the data center. But, you know, a step at a time in ways that make sense because DR is often an insurance policy. But then that expansion, because we're like, even next month, we're gonna talk more about security and ransomware and other stuff. So, you know, this can be for backup sites, it can be a third site,
34:36
maybe even, I'm gonna cautiously embrace the use of the term air gap where sometimes that air being real network draw bridge that goes down and comes up. Let's be real about what an air gap is. This can sometimes fit into that strategy for a third site potentially when you combine it with immutability in safe mode and the characteristics that make it uh more real than just buzzword,
34:55
right? So that, that all fits in here really well, what if we're thinking about though the the other piece there we see is just, you know, that continuing evolution of people moving away from on prem to colo to up the stack, which which I think would take us to the kind of both the the primary and secondary scenario it does. And we're seeing this as another really strong
35:16
use case companies that are just saying I'm out of the data center of business. I don't want to have my staff be spending time on raised tiles, you know, and, and racking and stacking devices that is not necessary anymore with what we can do with this environment. So we're seeing a lot of companies move both their primary and backup environments into uh a metal based environment.
35:39
And so that ability to have the same level of physical capabilities um uh you know, that, that allow you to do that and ex extract yourself from the data center and get out of the States one and two and into that state three. We're also seeing this to uh companies that are establishing a global presence and expanding rapidly. I mentioned the 30 locations that this is
36:00
available. These are all the major global metros where you can develop your architecture in one location and rapidly replicate it into any other location. So companies that are, that are uh that are looking for a presence in another country. Um It's a great way for them to solve the problem. What if we want something in between though?
36:20
Because you were, we, we teased a little bit of the states around hybrid and multi cloud and, and I'm even thinking data gravity here. I I think I'll, I'll let you keep going before I pull that thread a little more. So what about a hybrid scenario? Well, I say this is probably, you know, especially as we look at kind of the industry
36:37
trends, one of the the most interesting places that we're seeing companies want to take control of their data, maintain it in an environment that they have, they have full control in but use the public cloud for its services and resources. And so what we call this, our, our cloud connected storage model. Um This is true hybrid uh uh you know, cloud use cases.
37:00
Um We've actually got a number of uh of uh solution areas here that we've developed. Uh we have reference architectures for um the ed A or semiconductor manufacturing um space that need massive amounts of compute when they're, they're doing their chip designs, but they don't need that all the time. And so they burst up. And uh we've done this in partnership with Azure and Equinox to allow flash blades that
37:24
are physically sitting in an equinox data center to instantly burst and have their storage end points literally mounted from an Equinox metal facility across the direct connects. And in the case with uh with Azure, the express route environments which allow them to rapidly expand their compute, finish their workloads faster time to results faster time to new chip design.
37:50
Um We've also just recently released um something in the genomic space uh where um they uh with the alumna and their dragon sequencers where they're collecting data at the um uh on site in the state, one replicating their data into this, into this um in this state three. And then allowing for expansive compute to run these massive genomic sequencing. Um It's, it's now we're seeing a tremendous
38:14
amount of uh interest in um but it allows you to kind of coexist. This is that example of kind of state four life that that ability to be fully hybrid while maintaining control. I think your signs especially around. I mean, you, you, you said this a couple of times little words on the slide about express round
38:32
direct connect, but there are options if you're in an equinox and with metal where that doesn't have to be metered per terabyte ingress, egress ingress to the public cloud is, you know, always almost always free egress is where, you know, there's challenges but that there can actually be options there that are paid on a link basis for you. You know, you're buying a link to one gig a 10
38:49
gig link, et cetera and that starts to get into the the perspective of where you can have data gravity instead of working against you working for you, you've got your data here. And like you're saying that enables you to consume public cloud services and maybe even a little bit of public cloud arbitrage between different clouds as they, you know, as they lap each other in various ways with different
39:08
capabilities that you may not even need know that you need right now, but you might need a couple of years later with the new business initiative. Yeah, I think that um you know, that ability to have, you know, Azure offers a an A AAA full, all you can eat kind of connection. So it's like a cross connect in a data center. Literally, it is,
39:25
it's in many of these cases, these facilities are adjacent or under the same roof. Um And so that ability to just pipeline into the, the, the the public cloud hyper scale capability, it's really an important um an important place to, to ultimately place your data where you need it and allow that full customer choice and control. So that let's go ahead and um, we're just about
39:47
done this section if anyone's wondering, oh, we, we're gonna cheat a little bit past the 45 minute mark. Not too much by the way, but the section four is pretty short. But I'm gonna go ahead and uh share the poll results back here because we went through a good bit and felt like it would be right to do. So looking at this, um, we've got, it's all, I mean, there,
40:06
there's a healthy distribution here but I think the edge is the lowest and then even uh commentary of, you know, what percent of the global it spend is in the public cloud. I, I think I'll just turn it over to you, Jack for, for commentary here. Well, you know what, I'm, I'm just doing some quick math. I'm a little calculator here because I, I think what, what,
40:25
what I wanna kind of prove out here is, uh, is that if we look at this? Yeah, that there's, I think we've proved out the companies are in multiple states. If you add up the total number of responses here, we have, we have 1.5, uh you know, states so that that's kind of consistent. Um And you know, I think that uh the variability of where your money is being spent
40:50
in a single cloud or, you know, that's, that's an important thing that, you know, the the indication is that this is right in line with what we're seeing from most of the analysts, reports of how, what percentage of their spend is being spent there. 30% is kind of right around where we're seeing that, that level in. But when you kind of average us all out, I think your mean is probably gonna be right in
41:12
that space. Sounds like we have a, we have a good cross section of folks attending coffee break. What do you look at that? So and I'm even curious if you've got like a classic T I calculator down there, Jack, you're using your phone. It is, it is, well like all the way back cool. It's like take you back to high school,
41:27
you know, kind of stuff. Um No, we're not quite done. Section three because we did, we covered some on customer standpoint. Actually, I'll stop the poll sharing here just so you can, you can see the screen hopefully. Um so covered section three from a customer standpoint, but there is perspective that we're
41:42
getting from analysts as well, even a little more recently. So you mind Jack, can I go to what we're hearing, analysts say about the cloud market and what you're seeing as the drivers for growth around bare metal and service? Yeah, so I, first of all, I'm the real catalyst for chains, what I'm calling the, the rocking and rolling twenties right there used to be the,
41:59
the roaring twenties back in the 19 hundreds and like we've had some pretty big rock and roll and at the beginning of the, the, the 20 twenties, um, and so, you know, we've seen a lot of major change, fast paced change in the last 3 to 4 years. And so I think first, you know, the pandemic and the need to immediately adapt to limited data access,
42:17
uh sort of data center access and, and rapidly adapt to business model changes has been one of the things that's defined the last three years. Um And so that's, that's really kind of pushing and driving some of this need towards bare metal. Um The second is that, you know, there have been major economic uncertainties. So companies are really recognizing that they
42:37
need to look at, um, you know, sustained uh global recession, like how do they place their money, how do they control things? And so I think this is, you know, really driving customers to take a hard look at their technology spend. Um, you know, they're recognizing that the, the public cloud actually has cost challenges. It's, it,
42:56
it's, it, it can be very expensive and so big term there right now is optimization. Um And in some cases, we see the word repatriation, I I like to use rebalancing or optimizing costs, I think. But we're seeing that the analysts are saying it, we're saying it, it's very real. Uh we're also seeing increased, you know, analysts adoption and awareness of this bare
43:15
metal space. Um You know, bare metal is now on the Gartner hype cycle. You know, it's still early uh with a, you know, 2 to 5 year time horizon. But, you know, I think we're, we're really seeing that this is um you know, this, this ability to have data in different states is no longer becoming um a buzzword.
43:34
It's, it's a reality, I mean, hybrid is a reality and, and so that's what we're getting from the analysts. And we see this as a plus for pure because, you know, we've been always about taking our technology, our simplicity, our optimization and our sustainability advantage and delivering that across all locations. Um And we're certainly seeing this in key
43:54
industries like, you know, as I mentioned earlier, health care and financial services. Um but, you know, with, with pure, you know, consistent operating system, that data plan we talked about as well as our poor works capabilities, which we haven't really gotten into much here but is available to be run on these bare metal and platforms. Like, you know, we've got a lot of reference
44:13
architectures out there. We have that ability to extend that data plan from state one all the way to state six and allow customers to consume a very consistent experience and place their data where they need it. So I'm always a little careful about kind of unsolicited career advice. So folks joining,
44:29
you know, you're here for the technology, you're here for the business. But even there's some like this is some of what you just mentioned, Jack, these are the trends that Cio S CFO S CEO S care about. Even, you know, the six cloud states we talked about earlier. So if you're in an organization, depending on where you are,
44:43
to me, this is the kind of stuff that is, is worth even if you leave some of the pure names out of it, take discussing with your boss up the org chart, you know, getting ahead of trends to look good in your organization in, in ways that benefit you and benefit your organization. I, I've thought this even goes back to when I was an admin that there's two options in
45:01
technology. You can either be the one driving change or have it driven upon you. I'm not here to make any li anyone's life uncomfortable or mess anyone's life up. But I know if those are the two options, I know which side I'd rather be on. Um I think there, there were one or two specific analyst reports that we,
45:18
that we saw coming out recently though, I think. Right. Yeah, we worked really closely with a couple of uh analysts firms ID CE SG research and we want to help kind of quantify, you know what the bare metal market is and, and its impact on the TCL, like what can bare metal as a service powered by pure do? Um This is a, a report we'll make available to everyone attending today.
45:38
Um But it, it, what it really shows is in the first year, you can actually save up to 85% in total cost of ownership when you start to really factor in um that ability to deliver on consumption and subscription based uh that ability to right size your environment at any time. Um And so this is a, a really good report. Um you know, that highlights that data
45:59
sovereignty and compliance and, you know, the increased data security of, of private network uh links and the requirements that are around that, that ability to have improved um availability of your data protection and reduce risk of, of, you know, your overall operational error. So we've got really a TCO um deep white paper that we can give to, you know, all of our audience here today um that you can become that
46:23
hero or that innovator that, that person that's solving the problem for your company. Um We also have a, a, an I DC white paper that is really taking a look at the overall bare metal space. Um And, and how it's playing a crucial role in cloud computing future. Um You know, I, I get into some of the quick highlights but you know that,
46:43
you know, we're talking about the, the evolution that's happening in cloud computing, it's really blurring the lines in, in kind of on premises edge public cloud. Uh We've talked about that in the States. Um Yes. So this paper's got, you know, that, that, that uh that perspective from I DC. Um And we're happy to make it available, just send an email to B A or Bear metal as a service
47:07
B MA A s at pure storage dot com. We'll get you a free copy. Um And uh and we also have an upcoming webinar that'll be uh that'll be coming uh out in fall that we're doing in partnership with I DC. Um that we'll also send you an invitation to because I can, if you, if you follow up with that be maz you'll kind of track where this space is going
47:27
and you'll learn directly from the analysts on this. I think for anyone who spends time in powerpoint, you be, you just need to uh appreciate this animation here. If you, if you go back and play the recording frame by frame, you'll actually see that Jack actually screenshot it.
47:41
I think each one of those to pop up so you can enjoy that for your, your powerpoint Kung Fu skills later. But we're into the last section and you're feeling like, man, they're just, is there any time left? Well, there is because actually what's new is super impactful but also actually pretty straightforward. So we're like, you know, it,
47:59
it, it was something that we want to make sure to highlight. We need a lot of time. So Jack, you mind hitting on the two major things here. Yeah. So first and foremost, we've recognized that there's so much interest in this space and, and, and there's, it's really growing that we've got a promotion that we're working directly now with Equinox
48:16
Battle. Um You can get uh three months free uh with a, with a 12 month commitment. So that means you can go and experience it, try it. Um This is actually something that um is easily available for every one of you online to go, get signed up and experience what you can do in a bare metal environment. It also gives you that ramp time.
48:37
Um And we can follow up and, and be able to provide you uh kind of all of the ins and outs and work very closely with our partners in equinox and drive uh drive change. You allow you to become those innovators of change. We have one other announcement which is I talked earlier about we're delivering now instead of a couple of weeks immediate availability of arrays.
49:00
So we're talking about pres stocking and immediate access to arrays in the top five markets uh that uh that we're seeing interest around the globe. Um We intend to scale this as we go, that'll be coming out later this month. So if you're interested in actually trying this, um we will follow up with you, get you connected with our friends at Equinox and really um allow you to experience it,
49:24
see demos, um be able to understand what's entailed. Just follow up with Equinox at pure storage dot com and we'll create that connection for you. Literally see something in the chat. I think Ben is uh typing a good answer to someone asking how do I demo? And literally as you were saying that on the screen so well, look at that, you know, so hopefully, a as always,
49:43
we, our goal is to bring you insight knowledge, information as it relates to pure but, but also as it relates to larger industry, Jack II I, we covered a huge amount as we always do. Thank you so much for being a great guest, especially if you your, your powerpoint Kung Fu skills, you know, I think they exceed mine in various ways.
50:01
We both probably spend more time powerpoint than we should. But you know, such as life such as life, any final thoughts with you? Yeah, bring us home. Always fun to be with you, Andrew. I think these sessions are great I think that uh you know, we, we love being able to use this venue to explain to um to the audience really
50:19
how pure is continuing to innovate across these six states, really deliver new outcomes for companies and really help solve real business challenges. It's not just about the technology, it's mostly about how businesses are taking advantage of peer's technology and creating that sustainable advantage. Thank you. So in case you stayed around for the drawing,
50:40
hopefully you stayed around for the knowledge and the content and you know, the the amazing backgrounds we both have. But if you mainly stayed around for the drawing, it is for AM 12 ounce travel mug, uh retail value uh around 100 and 30 or so or maybe this one is actually higher. So the time you can control with your phone, not only is it kind of fun and cool, but it's actually practically useful depending on the
50:57
types of drinks, drinks that you like. So the winner is Joseph S from Washington. Uh We will reach out to you in case you're wondering if we make this up. Actually, I was at a field E BC executive briefing in Columbus, Ohio a couple of months back. I actually met a gentleman, had a customer who actually was the winner of this.
51:13
So, so we don't make it up. Thank you Joseph S for attending and for everyone attending. We are now in case you're wondering in case you were hanging around for the car. Well, we are done but we're gonna stay around for a little bit at least till the top of the hour. I wanna make sure to highlight there's three
51:27
things here. One, do you wanna make sure to join us next month where we'll have ransomware and resiliency architectures. A former hacker perspective Hector, uh formerly known as Sabu going through his history, cybersecurity landscape resiliency architecture is what's coming. This is for better or worse. Always an important critical hot,
51:45
you insert the word, it's a super relevant topic. Second, we did actually want to do one final poll before we go to Q and A. Uh So if you don't mind launching that, Olivia, um this is where we continue to evolve the tools and the process and the way that we approach Coffee Break, this is if I'm not mistaken month 30 no plans are stopping,
52:04
right? Because this has been uh you keep attending and we appreciate that there's been value for you. There's been value for pure, you know, it's a, it's a win win scenario, but we think sometimes about webinar platforms to use what's preferred webinar platform. How do you like to attend whether you, you know what kind of device and then even as well?
52:22
Um And I actually, I thought there was one other question and, and what, what device do you actually most use most often join Coffee break? So I'll just leave that sitting up there because we wanted to gather some insight from you as far as, you know, what makes sense and, and what you prefer or not even kind of thing because there's multiple options out there with that.
52:38
We do have a few minutes left. Jack, I think I'm gonna just because this is where we, uh we, we let our hair down, kind of sort of, if that was possible. I feel like I that people can comment in the chat if I make that joke every month, I'm honestly not sure. But you know, it's what I think of. It's a little more relaxed.
52:54
So this is, we are done. But I think Ben and Paul and Ian have been doing a phenomenal job and I see it's like 34 answer Q and A, some of them were just, you know, people being in flight and saying hi, which is always awesome. But um I think I'm gonna go through here and cherry pick a couple to toss back you Jack,
53:13
if that's all right. Yeah, please do. I was, I'm, I'm reviewing some of these questions. Good questions coming in. I love an engaged audience. I think this is, is indicative of the uh of the following you've created Andrew and the, and the, and the great information that I think you, that we're delivering here and each,
53:28
each month. So there's one from Gary. I'm gonna embrace the question and expand it. A little bit. So, you know, if you've seen any customers looking to deploy traditionally on Prem Prem based voice or contact center apps or even, maybe I'm gonna extrapolate it to apps that traditionally we'd be more challenging to run anywhere other than on Prem,
53:47
maybe kind of thing. So if you don't mind, kind of wandering around that a little bit. Jack. Yeah. Well, I'd say first of all because you have physical servers and physical arrays that the possibilities are pretty strong. And so we are seeing companies that are taking really bespoke applications or bespoke use cases. Um uh you know, like uh like call center
54:08
communications. Um The, the great news that working with Equinox is a partner in this, that you can create really a, a multiple state environment um where you can house uh whether it be your uh UC proprietary systems that can be interconnected and run compute and storage from uh uh a metal environment. And so we do see those,
54:32
those like those that's hybrid away from the cloud so that my hybrid towards the on prem. And, and that's the beauty of this, that ability to create that, that kind of bidirectional bridge and uh and really solve the problems that we've talked about today, which is how do I extract myself from a data center while maintaining the control question from William, which I actually really kind of like it kind of flips a little
54:55
bit of some of or flips some ideas on their head a little bit. So he asked, you know, beside compute being scaled into the cloud, is it also possible for storage from B maz the bare middle of the service environment? Because if we, we talk about how it's single tented and root access, you know, et cetera kind of thing. Well, not root access,
55:10
the pure device but you know, you're single tenant access. Uh Can you leverage that from storage from B MAS to the cloud if needed? Yeah, I think that that that third use case we got into there is that's exactly what we're doing. And you know, we've, we've got a couple of solution briefs that we could provide William to, to kind of demonstrate that we actually are
55:29
like we're talking about volumes that are mounting from arrays in the in the equitex metal environment directly mounted to uh the, the uh VM and the VM servers that run in uh the hyper scalar. And the case that we, the case studies we've done or the solution breaks we've done have been focused primarily on high performance workloads, but it's available in all flavors of the evergreen one
55:57
line. So even low cost uh high capacity systems, like what we're doing with our UDR Unified data repository tier are available so that ability to place your data at the edge and then consume it or store it, it, it's, it's all within this use case here. And it's absolutely something we're seeing a lot of interest and you know, I mentioned the, the rebalancing or repatriation.
56:24
People use the term. Um It's, it's, it's a use case to solve that problem for sure. I think with that we are, we are two minutes left. Um We are both looking at the Q and A, I mean, truly, Ian and Ben Olivia, everyone did a great job of answering all the questions or are there any others that you see
56:43
there that you want to highlight Jack or uh I mean, you can read your own questions and answer. Yeah. Yeah, they're full of there too. But yeah, no, I, I think we answered that. Listen, I think I, I Ian and Ben have been awesome and they, they've answered really in depth. So those that, that are, that are reviewing the Q and A take a look at those because I think
56:59
there's some great, great questions, great answers. Um I think uh you know, there was one maybe that we could just one last one which is uh uh and to ask, how, how does Bare Metal as a service differ from traditional hosting in terms of providing a root level, administrative access and delivering up stack solutions? Um You know, basically, if you go to a traditional MSP,
57:26
you don't get that root level. If you go to a cloud hyper scalar, you don't get that root level. And so that control that in many cases and, and um are either requirements for your, your industry you're in or um is a preference from your security stance? That's a big differentiation from B A from an IAS environment or uh or other ways that you might be consuming a managed service.
57:52
Most managed services don't provide that level of full control of the harbor that that is all these other downstream impacts. Like can I replicate in how does that work? Is there isolation? Is there regulatory questions? A lot of that stuff? Just complexity potentially just goes away based on the bare metals of service kind of architectural foundation.
58:12
Exactly. Awesome. I think with that, I'm gonna do one last highlight. Make sure to join us next month. Olivia put the link in the chat and I think we are good Jack. Thank you as always for being a great guest. Look forward to seeing everyone next month. Hope you have a great day.
58:28
Thanks for joining for pure storage, coffee break on behalf of the coffee break team. Have a great day.
