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54:18 Webinar

What’s Restore Got To Do With It? The Real-World Value of Rapid Recovery with Pure

Host Andrew Miller welcomes back Jason Walker both as a 2nd time guest and the king of 80’s movie references.
This webinar first aired on June 22, 2022
The first 5 minute(s) of our recorded Webinars are open; however, if you are enjoying them, we’ll ask for a little information to finish watching.
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Hello and welcome to your june coffee break with pure storage in partnership with cohesive as it shows there. I'm joined by my special guest, Jason walker, a two time guest Principal field solutions architect to talk about what's restore got to do with it. Maybe, you know, if you're thinking if you didn't quite catch the connection Yes, that's a reference to the song.
What's Love got to do with it. I promise no vocal performances today because that's probably not what you came here for. Hopefully you did come for overall educational content as is the theme of coffee break. You know, we take the first half and we're educational, then we dive into how pure helps in the space As you may know. This is now a series that is almost at a year
and a half right. It's been going for quite a while. So the previous, all the previous episodes, frankly they've aged pretty well due to the solution focus. You can actually, if you look up there you can see Jason Walker back in March of 20, so about 15 months and had your back. Thank you so much. I appreciate you helping it launch it actually
originally actually and then coming back to this is, it's a great forum and we love doing it and you know, 15 months about right, you know, we, we try to, you've got all these great guests and this, each of one of these is so good Andrew, you have to have me on to reset the bar really low so that we can build up again throughout the year and I appreciate that.
Thank you very much. I appreciate the role that you play there A little more housekeeping. Um you probably might be showing up for Starbucks gift cards. You know, I get how this works. Hopefully for more than just that, you probably wouldn't come back just for gift cards. You will see those by no later than tomorrow because we've had so many folks joining us
that's based on if you attend, not, if you sign up, if you're in this list of folks we love you, you're special. But at the same time, you know that we can't send certain types of things to you based on the business relationships and policies you have next month because this is a series. We'll be joined by Andy Stone field cto from America's. He and I I think I'm gonna be careful here,
Jason cause you talk about ransomware a lot I think Andy and I get stuck talking about it the most but in a good way because we care and then you talk about it and we swap stories but we're gonna be talking about escaping ransomware jail protection before during and after attack. This is based on Andy's background as a C. T. O. As a C. So as a white hat hacker, this is actually gonna be even more educational in some ways
than other sessions that we've done getting in some ways to help your helps. But sadly this continues to be a relevant topic. No, So please join us next month for that now in case you didn't, in case you missed it. Last housekeeping item. But it's more than housekeeping is we had our yearly conference about two weeks ago in
California. It's actually happening this week at various locations around Mia and I've lost track of Frankfurt and London Milan and some other spots. But actually you can still go actually kept this intentionally. Same slide from last month. You can still go to the U. R. L. Shown there.
You can register you the keynote there, a huge amount of breakout sessions Jason. You and I were there. It was actually kind of interesting. Um, well you and I had met in person previously, I actually had someone who I hadn't met in person for the first time and they came up and said, you know, hey, you're short, you're taller than I thought you'd be,
which was kind of like, uh, thank you. I, I think, I don't know. So like I'm just about six ft, not quite, you know, I'd like to think I am, but it was actually cool to meet people in person. Yes, we're saying that about every conference the next little bit and there are a bunch of good announcements around data landscape and
unstructured data. A new major new announcement for Flash Blade, new things from a cloud standpoint pushing the evergreen model further, both at a business and technology level. There's a bunch of really good response from an analyst standpoint from a customer standpoint, the one that actually want to highlight here.
We're actually starting to now to accelerate recap, pro chosen like 15 or 20 cities around the, around the country. So for folks who couldn't make it out is actually right here because I actually was live tweeting this. So if you follow me exactly what I was gonna do too. And that's exactly that is so memorable.
Do it keep going though? No, no, that's it. No, it's exactly right. You were live tweeting it and doing a great job there on the linkedin. But yeah, the delta, the Delta Airlines, you know, just long good customer but really highlighting some of the big things. But the evergreen story that Pierre has,
which you know, as an old backup guy. I'm so used to the traditional method, methodologies and and some of the shenanigans of the legacy architecture world uh, to here to here Renee talking about how he thought evergreen, the pure storage evergreen was B. S. It was such a great candor off the thing and he thought it was uh marketing fluff. But just for him to be able to sit up there and
talk about the realities of how that impacted the business uh, was so validating as, as a employee of pure storage but also I'm sure it was, you know, it was also an eye opener for those who may have thought the same thing if you go back and look at, I think I got a picture on my twitter feed, not that folks have to go look at my twitter feed, but there was this funny moment where
Prakash who was a, you know a VP appear an executive and I'm sure the exact but you know, he's an important person and very well spoken where he's on stage kind of interviewing Renee there, sitting in chairs next to each other and rene said, you know, I'm going to go off script here and and having done some of this stuff live like this, you can see that look for just a split second and precautions,
eyes where he's like what's going to happen, you know that you know that he thought it was, it was bs basically. Okay, so there was a bunch of other stuff there from a launch standpoint, we're not going to do more than that because we've got a bunch of these going on recap events going on but wanted to make sure to highlight final housekeeping introductions. As always, I try not to do an introduction for
myself every single month but highlight where when it comes in this case to data protection, my background and you know what fits there. So I actually started very beginning was retrospect on Mac os 10 server uh and then up created, you know the big the big leagues when I got into I. T. Operations with backup exec we took the complexity jump to Tivoli storage manager had a consultant come set it up,
it was less scary to rebuild that than upgrade it later down the road. I spent a lot of time white boarding and data domain because you don't want to demo those, you wanted to white board them quality time with VM. Anyone remember PhD virtual back in the day a bunch of times with learning about calm vault, spent a couple years at rubric building out a tech marketing team partner with cohesive here
up here. If you're getting the sense that maybe I've spent too much time in this space you're probably right. But I think I'm actually gonna yield that title to you Jason because I think I'm I'm the one more pathetic having spent so much time in this space. I see where you are, mr miller, definitely, you know this has been my career has been great but
been you know, very interesting back up maybe the most boring thing but it's it's still there and never change, you know, it it changes in in such unique ways and being able to bring kind of a data protection story beyond the backup really and to a whole kind of data continuum standpoint has been fantastic and You know, over over 20 years, you know at some point you just stop counting, it's like when it gets Cold Andrew you can give
a temperature like it's 12, but it's 12, any different than like 18, it's cold, you know, so I've been in the business a long time, you know, in there, but you know, obviously at pier storage and the rise of flash as it plays into it. I think we'll probably end up getting into some of that timeline here a little bit later on in the program and if anyone I think is allowed to
make florida man jokes, it's not me, it might be you because that's where you live. I just go down on vacation there at lego land with the kids and other stuff home of the accidental admin Mr miller, Oh, what am I doing here? You know, for our florida attendees on zoom with us today. We absolutely appreciate you and hopefully you enjoy those jokes to,
you know, kind of thing. So we have to, we have to joke to avoid looking too arrogant and smug about where we live. So that that that's pretty much so we're going to dive in. What's your story got to do with it? The real world value of rapid recovery with pure from an agenda standpoint, you may know the format.
You know, we try and keep it relatively simple, you know, we could even say, show me the data, show me the money, show me the data parts, we're gonna jump in a little bit of a backup time machine kind of revisit some history overall from an industry standpoint and from our own personal background. I'm guessing we may hit a few chords with folks in the audience if you've lived some of this
stuff there can even, but hopefully not triggering any any ptsd for anybody next then thinking through continue kind of peeling, peeling the onion of data protection, different layers and principles there. This would even be some lessons learned for us as we've been living with this stuff for years third, we're gonna move into what Pure does, especially from a rapid restore standpoint and the value and the changes that we've seen in
the industry now Pure has responded because restore has become not just about like, hey, can I bring a file back from sally from accounting but potentially way more than that and then last but not least is we're gonna dial in on the kind of the ultimate realization of the rapid restore capability, which is our partnership with kohi city. I might even do a dramatic wardrobe change. I'll see if I can pull it out between sections
three and four, who knows? As always we've got great folks to help us chad. I'm on teeth zayn al in here to help with Q and A. So please feel free to keep putting stuff in the chat. We've got folks monitoring as well as feel free if you actually have questions like technical questions please or other questions put them in
the Q and A. We have folks that are watching that with that though. I wanted to start to try to include a couple more polls, both to make it a little bit interactive. It um it actually makes it easy. You don't have to come up with a bunch of content Emily, if you don't mind launching that actually to be honest,
I'm usually having enough stuff to talk about on these is not the problem. It's more about like having too much and having to turn it down. Jason. What was your first backup software? Oh, I tell you, it goes back and I can remember the first time I did it, but I would say it was sea gate backup exec's was really the first true
product I configured and And administer, administer and that was a long time ago. That was pre 2000 doing, doing that out. There was a lot of fun, I mean, but they don't do that. But you certainly see that. I know it's always fun to talk about. William just mentioned arc serve in the chat, definitely novell no less.
Oh yeah, absolutely. Uh I want to manage that. Uh Yeah, I did see a lot, remember a lot of art in the early two thousands in in in there. So a lot of it's always fun to talk about where that came from. Yeah. What was that?
X copy is still valid. One of things I left off of here, you know, the other, put it in the chat at one point, I worked for a web hosting company and a part owner and so I did some crazy long shell scripts with a bunch of our sink and hard links on Linux. That's another form of backup. Even if the scripts always seem to get longer than you mean them to be when you start writing
them, you know, kind of thing. So I think we've got um, if you want to join in, I think, I think we'll go ahead and close the pole and share it, Lift it up for about two minutes there and hopefully you're like, you know, I wanted to participate, we have two more polls coming, so just stay close to your computer, stay close to your phone and participate,
but wanted to let everyone see this. It's actually kind of interesting. Jason backup exec's like there's a common shared lineage there, I think. Well, you know, that's uh very, very much so. In fact, you know, when you, when you look at it from a market share standpoint,
you know, uh, when Symantec bought them back in the day, you know, that was a big reason why there was so much backup exact out there in the market. And uh, so you know that it's not surprising, I know I always had a lot of market share back in there with Llegado, you know, that's early, early 2000s and TSM out there as well. So yeah, so a lot of folks in there. I see some folks mentioning actually there's
one here and I'm just going to call this out because my background, I spent a couple of years there, but someone saying you started with rubric, which means you missed so much stuff. That is wonderful that you didn't have to have to live through, you know, kudos to you. All right, jumping at the right time.
For sure. It felt like the right question poll question for a backup time machine. So actually I want to make sure to give kudos um, to our education team specifically, Shannon Jackson and some other folks were borrowed Jason and I were actually part of a um, some education training creation around modern data protection and we provided a lot of
information and discussion and even some slides we've used in the past. And then Shannon did an amazing job. But in this was looking at this and think about kind of the evolution of data backups. I don't, I think someone actually said a qual star robotic library there, if you will. So, you know, we go back to the very beginning
of just centralized data, magnetic tape backups. I actually started over land libraries and it was actually um 21 year old out of college, it was like the robotics, there were just really cool because I'm still a kid at heart a little bit, you know, you see all the arms moving around, you're like, this is really cool hard disks, distances, backups.
What's interesting is that actually in some ways, started way back in the day, but then you got to networking, got the optical jukeboxes, if any, remembers those. Actually had one of those earlier. and then we started to look at actually in the 90s had a vault product. It was a Solaris based product. It's not what it looks like today.
They totally scrapped it and started over in 2000 with a more Microsoft based approach with con vault, started with the Solaris based approach. Andrew writing to an optical jukebox, which is how they were able to me to do. How are they able to treat disc like disc When they rewrote the product? And it was a big, big deal in the early 2000s was because of the technology behind writing to
those optical jukeboxes. Even in the 90s. Now, as your, as folks are looking at this, like, even for instance, L T O is listed here, but not Super DLT or DLT right? It actually started with D L T. I went to Super Dlt wrote that a couple of generations before like,
okay, Lt was going, so like there's so much stuff you can have here. What I find interesting about this is there's a relatively slow pace of change and and we can kind of quibble over that because like, hey, we left off this piece and this piece and this piece But more, I want to highlight 1950-2000 this is more reflection of, we've all heard the whole explosion of data, you know,
meme thing that's you've probably seen white board from so many times, but it ends up getting reflected as we look at, you know, the next step from 2000 to 2000 tens to even even later we decided to stop this in the late 2000 tens network attached storage. The rise of de dupe from a backup storage standpoint that was following the curve of processor growth and linking data duplication
to that without some of that happening here might not have existed to be very real. You know, applying de duplication to data kind of thing. A lot of focus on reducing space. And then of course, you know, we got to have some stuff about all flash as a backup target and last but not least, I feel like for better or worse. And this was a study that we had,
we sponsored a study from E S. G. Research analyst firm. We're ransomware was listed as the top Concern for 22% of C IOS, which feels nuts to me because that's a defensive play, but it's their top priority for this coming year. Anything else you want to highlight there, Jason because there's so much,
Yeah, it's just amazing how things have accelerated over the like I said, there was gaps and then you would get some change and now things really are as technology is improving as players like pure storage will come into play and and enabled a lot of speed acceleration where we've seen some of these things coming back out, but I can remember Mr miller every time one of these things came up along this timeline go,
oh I remember where I was when I first saw this or you know when I first saw VM come out with instant live recovery and I was like, wow, they're doing a, doing a spinning up a VM off of the backup. That's crazy stuff and and uh you know, and the technologies continue to improve through today. Great stuff in the chat already Andrew hilarious recollections of taking tapes home
and you're drunk and uh and various other methods we had as we grew up in this industry, funny stuff, the red turtle cases that you'd have to put 15 or 20 or 50 tapes and and then we have our offsite courier, pick them up and man, so peeling. So there's been a lot of stuff here looking at it from, if we flip it around instead of a timeline perspective and I love actually that
Zane is on helping with Q and A today because if you look back at the january and actually I'm just gonna, this is the power of power point, which is amazing If you go and look back at the actually the February one, embracing the elephant in the room ever shifting expectations for disaster recovery and business continuity. Special guest Zane Allen. We actually wandered through a good bit of pieces around our P.
O. And R. T. O. As it relates to disaster recovery. Business continuity. But this actually matters not just for you know, D. RBc and replication, it's a larger continuum that applies to backup stuff. So there are a couple things we want wanted to call out here.
This is the goal here is to be educational. We're not going to beat you over the head with the definitions here, but our P. O. Is you know, how much the point you declare a disaster, how far back in time do you have to go? You ask the ceo, how much data can I afford to lose? No, the answer, it might be zero. But let me figure out the cost.
How long does it take me to come back up? It's R. T. O. But if we want to make that a little bit more real, I'm playing out some of the impacts. You know, there was a great study from VM. This can this can be all over the place. But you think about this, you know, what's the cost per hour of downtime?
That's hard costs. If you will, what are the soft costs or non directly quantifiable costs? You know around the customer confidence, brand integrity, lost sales or even future legal action, you know, kind of thing and the level of even opportunity costs, let's go economic terms like, you know, we spent all this time recovering therefore these
projects on the stack rank some of the ones that were critical, but they got bumped off just because the people weren't there, they got burnt out or just, you know, we actually didn't have enough time. Any more thoughts there, Jason please. Yeah. No, I mean this is something that has risen exponentially just as technology has improved. And we were talking about that from a timeline
perspective. So too, has the focus on there there in the title of our presentation today. I mean it's that cost per hour downtime that has pulled the focus, you know, we still want fast backups Andrew but has been made to restore on equal footing with the backup backup production as we've gone along, play that out a little more.
This is where sometimes this is, this is actually I was looking forward to this because there are times where I'll go and I'll just use this and we'll talk about our P. And R. Two and you kind of wave your hands around making a little more real. So let's make it more real from an R. T. O. Standpoint, an R.
P. O. Standpoint. Um I think I'll pick a, I'll go ahead and pick, we'll just walk so scenario. So rto right about how long does it take to come back online. So let's say it's a large financial firm, I'm thinking of actually some banks in my head. Um and even whether they're global financials or banks,
you know, cost of downtime is 800,000 a minute. So the best R. T. O. For this system is zero. And we could say, you know, an R. Two of zero, it might actually justify a solution cost of $5 million because we start to map this into the into the cost equations. Maybe you're working at a midsize retail
business or mid sized business and you know, it's actually not as critical actually worked in the university environment. Um At one point back in the day, this is now with network, I could get away sometimes with rebooting servers during the lunch hour because no one was actually in class. It was a fast reboot. Um Yeah that was an easier, I didn't know it but at the time it was an easier life.
Right? Just just being real. You know, you never know that at the time, but in that case, you know, maybe the best R. T. O. Is an hour. Let's flip that around and look at it from an R. P. O. Standpoint, how much how far back in time you would have to go.
Maybe it's a medical practice network and its user home directories, you know, a specific subset of the data. You know, how much would it cost for a a 30 minute solution. A one hour solution. A four hour solution. Well, if the cost for downtime is 1000 12 50 a minute, it might probably best an economic
standpoint to four hour R. P. O. Well of course this one large online retailer, what else did I leave out there, Jason you wait all these things and a couple of folks in the chat already kind of mentioning that, you know, I didn't think about it that way.
Um, but that is, that's the case and especially as things have gotten more important, you know, do I do, how much, how resilient are each of these tiers of data and understanding things from, from a dollars perspective. And um, you can, you know, you definitely can begin to have a better, more accurate and personalized game plan to your data protection to
the game plan. No, the last couple last pieces here is we're peeling the onion is a little bit of a grab bag of stuff we've done over the years. Hopefully you've heard the term business impact analysis when it comes to disaster recovery, business continuity or tabletop exercise. So you know, you may come out of that with the data prioritization strategy,
not going to pretend that everything is actually, you know, high availability, some stuff might even be, we're not going to recover it. We're going to recreate it when we need it from whatever the source data is. So it's actually best effort or not needed. The last lens here in this section is to look through it from a have to look at it through a
failure scenario standpoint. I left this slide actually a little bit, just more, you know, text on a white screen because I didn't want to, I almost didn't want to fancy it up, but there's a level of thinking through what are we protecting against? There's a whole bunch of stuff here could be logical failures.
It could be hardware failures. We start to think about single points of failure. How do we mitigate, how do we mitigate that? You know, from a limited privilege standpoint site failures. So, you've actually got, you know, logical failures in the mitigation, hardware failures, various mitigation site failures.
The newer one here though is very much around privileged attacks. Um, you were already tossing out accidental admin. I think there's, I think there's another variation that starts with a there if I'm not mistaken. Uh well, you got, you got them all. You have the accident like florida, but there's also the angry,
the angry admin, I'm gonna make you pay no more cookies in the kitchen, Wow, You're Gonna Pay For That one. Andrew Miller. Uh, and you know, the, the old, you know, the old scenario and I don't know why this is. Andrew, but just like in the movies like Ocean's 11, there's always some guy that has all the keys to the kingdom in this hand,
it's like loosely clipped to his belt and you just distract them with something, you know, shiny over here and uh, oh and then suddenly those admin that those admins are gone and they've got the keys to the bellagio now. Andrew, it's amazing. Those, those kind of things absolutely happen. It's why, you know, that, that's why these folks have a monitor, they get access and they don't strike,
they wait and do those kind of things is around that. So while florida man exists in the home of the accidental admin, but the, the angry or compromised admin definitely one of those things out there, You know, just be honest, I've just got one of these sitting on my desk. So you know, it's not meant to be an ad, but this is all packaged up.
If you saw a 256 gig one sitting in the, in the parking lot, would you pick it up? It's time for some deep self self examination there because hey, it's, it's not been opened, right? Maybe. Okay, reminiscing but also trying to put in some sense of what to think about here in this space. It's expanded beyond just like sally from
accounting or john from accounting Either way, you know, deleted a file. We need to get it back. I think it's time for poll number two. Emily. If you would be so kind where we wanted to launch into thinking about, you know, as you're thinking about the stuff that we just reviewed, we almost had a hard time limiting down the answers to this question.
So feel free to put more on the chat. You know what areas I'm being real, this is a little bit of a Jason, you're the head of the data protection, um practice, I'm not saying it quite quite the right way, but you know, you care about this stuff so it's a little bit of market research for us to be honest. But also you get into, you know, give input on
stuff. So what areas are you focused on for improvement? Whether it's, you know, I've got I've got software capabilities that I know I need to leverage more of or maybe I'm looking at changing around, we're not pushing changes right, You know, but I'm thinking I'm in that landscape and I'm thinking to the cloud and we need to get cloud
integration and leverage that. Is it more resiliency planning? Is it more man just ransomware. Such a big deal that co ops all the other things from a focus standpoint. Yeah, but I mean that's you know, we we we try to be consultative,
you know, Andrew and I always, you know, uh we can cover up the logo that we work for. We really just like to be consultative uh when we're talking about such things. And so we're always, I'm always curious, especially as we as we do more and more in the modern data protection side of the business, what areas do you want, some of that, some of that help with in here. So I appreciate everybody chiming in on the
poles to give us some uh to give us make sure that our heads on straight that we know we know what people need help with their, I think Emily we can go ahead and close that and share it back out. Um so what's interesting there is that this actually is a little different than the outsize results we saw from the C. I. O. Survey we did were ransomware Was although I
said 20%, that's true, it was the number one item kind of thing. But it looks like actually here cloud is out ahead but none of these are just like falling off a cliff. It's almost all of the above, it feels like yep, and you know, I look at some of the things in the chat here, you know the you may feel like everybody is the same from a data protection from let's call it
data control plane standpoint out there. But it's, it really is incredible. And one of the blessings that being a pure storage is that I do get to see everybody and what they do and there are some nuances based on what you want, your outcomes to be, if you want better snap management if you want uh you know, you know, we want just kind of these things, you know,
who does what better and happy to help them, but certainly, you know, some of the resiliency planning etcetera. So uh, everyone around there. So this is great, great feedback on this, on this pole. So actually I jumped, I jumped ahead one spot shame on me.
So number three, yeah. So number three, where does pure play in this space? You know, where we're going to get here and we're actually more than halfway through, you know, kind of thing. So, so what's interesting here is, and I think Jason you, you and I have laughed about this over the years that some of how peer
got started in this space was more about in some. Now let's be real. We're specifically in data protection, backup and restore. Okay. There's great stuff with snapshots and replication and all that kind of thing. That's another another arena that we're not going to focus on as much in this section that matters.
So I got started in this space in kind of a little bit of a different way. Do you mind you mind marrying that? Oh, you're absolutely right. You've got your business continuity and disaster recovery and things. But yeah, we're talking more about uh, you know, piers or backup targets and whatnot as well and how that's changed. But yeah, you know, I'm pure storage,
all flash get pulled into this is, is just the fact that they created this thing called a flash play, the unified fast file and object highly parallel but they didn't create it for me. Andrew miller, they didn't say oh let's get the backup guy something interesting. It was all for those sexy next gen workloads of AI and machine learning all those things that required fast reads and highly parallel reads
and somebody you know. And as a service company said, hey, you know what a great read event is restores. Can we use this to help change our 38 our R. T. O. Which we all know. Andrew is really R T oh no at that point and no thank you. And can you, can it help and and it changed
your business. It took that 38 hours to a comical half hour and the rapid restore use case was born in pure in it and back up got to hang out with this with the cool kids use cases, you know the ai and analytics, machine learning, what, you know what, what have you there And and before we knew it, all of our partners started come alongside of us and say,
hey, can we integrate with that? We want to give our customers that kind of rapid restore And again as the rise of ransomware and recovery at scale grew and that cost for downtime as Andrew shared earlier went up then it made sense that you know, hey, well let's get as fast or restored as possible here And before we knew it, our friends at comm vault vino veritas, I B M and you know,
people doing sequel and oracle native backups to that came along and was like, hey, we had great integration and we've had, you know, obviously it's taken off here. In fact, you know, like a bad houseguest mr miller, you know, it may have not been built for us, but we're taking over the house man, I'm sleeping on the couch,
I've got a toothbrush in the, in there now and I've eaten all the chips and the thing I like, you know, that kind of that um out there. So, you know, and it became so popular Andrew what's actually crazy is this to your point, this has become the Flash blade and actually want to embrace one thing, it was in chat just because we're, the goal wasn't to be a straight,
just Flash blade focus more rapid restore. There is with Pierre accelerate two weeks ago, there is a major new announcement around Flash blade, a new platform that takes the use cases even further, but it's still fundamentally enables the same use cases in much better ways. But with that we've actually seen to your point about being the, you know, the house guest that um yeah, I'll just, I'll just let that analysis,
I'll get in trouble. It's been a huge uptake from our customers, totally and we have classic flash played and now the new Flash Blade has two, but classic flash blade still works great out there, but now we have, we have flash blade? S out there but you know, as it began to grow Andrew, we started to say, hey shouldn't we have a block solution that can
do this to, you know, wouldn't that make sense? Can't flash array be a target. But the problem Andrew is that excess were too small for really major backup workloads. Why don't we call ray? Mhm Well, and this is where flash ray C and I love this because there's from a flash blade standpoint crazy high throughput um I want to say that this is where we we validated this out.
Well actually I'll say that for later. No, it's it's crazy numbers, but at a raw standpoint flash blade, I want to say it's 2 70 terabytes per hour. We can drive, yeah, take a second per per blade. And if you've got five chassis, that's, you know, that will drive up to 270 terabytes an hour. You know what it basically comes down to because your infrastructure may not be set up
to receive that much a data, but you're not waiting on pure storage for two to read your data out. You know, your your media servers, what have you aren't tapping their foot like the old sonic, the hedgehog, you know, waiting for you to pick up the controller again, tapping their foot looking at his watch, stuff like that,
It's bringing, you know, it it's a and we've had customers that have said uh you know we've done the testing, our legacy architecture was already tapping out and we can tell flash blade had much more ceiling to offer. So as you grow gives you that predictable platform to really work with her. So we we we promised only eighties movie references.
But that's a solid eighties video game reference because I can see that in my head. And man I love sonic. This is of course as we mentioned, want to make clear one trick pony from a data protection. This is part of a larger data continuum of modern data protection. There's also a reference there for a video game as a kid.
I played a game called continuum. Maybe shout out for anyone who played that. That was back in the days of Sim City and railroad tycoon etcetera. So this is where whether it's from an R. P. O. On premises or off premises as well as with varying degrees of RTO. There's a whole range of stuff that we can do here, man,
there's so much here, Jason before I jump down into flash blade and flash Tracy. Anything else I don't want to let you know, I mean this is what I mean, we're really we started with the discussion of rapid restore. But were it's really blossomed into the fact that from the time the data is born, little baby data will just tap it on the head, you know like baby Yoda you know we we protect
that data from the time that data is born here as a source all the way through the lifetime continuum in here as a target for backup. So all along that our P O R T. O. Continuum that Andrew mentioned before Pierre is able to help and maybe integrate with what some of the stuff you already have a K A a data control plane, a backup vendor and all the stuff that we do natively to help data
resiliency across the board dialing in though because we put them kind of the side by side here commentary please on kind of flash blade and flash array C or otherwise in this space. See we have pictures of both their classic flash blade and flash played us good stuff there. Yeah, absolutely. So while after you know after we convinced everybody Andrew to put stuff on the super
rapid restored here, the question inevitably came and the question you should always ask not to get all pointy finger at the camera here. But what you should be asking is hey pure storage, what are you helping in the case of ransomware attack? I've got all my backup date here. You've already taught me the cybercriminals with the masks, the masks on are coming from my backup data.
How are you protecting? Well first of all your backup software already has a lot of great stuff in there, your net sec teams probably got everything covered, but we're going to give all that those data protection bodyguards, another bodyguard by providing, you know, something called safe mode. And safe mode is, you know, is the ability to were, it's not ransomware
prevention, but it mitigates the impact of ransomware attack. It keeps those those data repositories safe. It cannot be eradicated. They'll try to do it like delete that. I can see it, you know, hey, sorry folks, Park's closed. You know, moose out front should have told you there you're safe modes on you can't eradicate This
data. I had to throw it 80 movies in there, you know, slide it in uh, in there. And so, you know, obviously as that became bigger, much like the, the rapid restore and we said, Hey, we should use flash arrays a target for this. It turns out safe mode applies here as well, not just as a repository though.
Andrew also the little baby data. Getting the safe mode. Eradication protection as well, meaning that Attackers can try but the way that we do it Andrew. And I think you, you might be saying something, there's a, there's a few variables in there that makes safe mode really effective for mitigating the ransomware attack trifecta of simplicity speed as well as the
mutability plus resiliency or safe mode. We're going to save more of that for next month with Andy, that's absolutely right. That takes us into the very home stretch here Poll # three Emily, if you would be so kind and this will be the last one and we may even keep kind of talking a little bit as this one pops up here.
So if you had to restore 50% of your environment from back up. So the attacks were either disaster recovery tools, the replicated data isn't available, right? Because it's been either, we didn't do a D. R. Test because that never happens. We always test our disaster recovery every month, year,
decade roughly. Um or there are malicious Attackers who took that off line. How long would that take you to bring back from back Because like when I was an add backup exec and if someone had asked me this question, I just would have, I don't know what I even would have said, I just kind of looked at them like sideways like
that, That doesn't make any sense. I think that was a Scooby doo reference maybe no, this is a an easier to answer one for folks. So is it ours, Is it days, is it weeks or not quite 80s? But it was set in the 80s issue if you will, you know, from a toy story standpoint to infinity and beyond.
I don't know, I don't want to find out. It is pretty incredible. We ask this question, you know, quite a bit and uh you know, and most folks are thinking this way, but if you're not definitely stop and think no, am I able, we can put data in a panic room Andrew and keep it away.
But if we open the door, how long does it take all that data to get back? And if it's not a relevant number, it goes back to your old, your old classic saying if a tree falls in the woods, nobody is there to make it sound if you do a panic room and you do backups but you can't recover it. Did you really do it?
Did it exist? Think we can close that up Emily, as far as it doesn't make a sound. I don't know if I care, but we could put in a huge amount of effort and work and it doesn't matter. So looks like a lot of folks good for everyone who was in the hours category. That's awesome. Especially at scale days Good.
That's actually really good. I'd posit though that there's gonna be some major organizational impact there from financial standpoint just to be real. Um, weeks to infinity and beyond. I think we all get the point, but you know, it's also lets you see where you are and where other folks are there and it's
not like we're auditing the results here. Anything, you know, it'd be very real. That takes us into the last section. Just a heads up. Usually try and end by the 45 minutes after the hour mark, we may go a couple of minutes beyond but we've only got just a couple slides here left. What wanted to talk about last is flash recover
powered by cohesive because we talked as we talked about um rapid restore if you're gonna take that to its logical end point, it's powered by pure right. Um but thanks to what we talked about flash blade and flash array but there needs to be data management planes up there that can understand that can handle that throughput that can have relative simplicity so they don't fall down when you need them.
That was really the origin of our partnership with co he city as you see here. Do you mind kind of pulling out to 10,000 ft a little bit though Jason because there's some, there's some pretty amazing numbers to go here through here and I will be back on camera in just a minute. Yeah, yeah. No, no, absolutely. It's a, you know, as we said as rapid restore
started to blossom, we had a lot of, you know, we had a lot of our friends in the, in the alliance community, you know, coming out of Conmebol Vm veritas and cohesive. He did was said let's build something together that takes the best of what we have to offer from a data collection standpoint but bring that power of flash play the power of rapid restorer at scale at massive scale to environment.
Oh he's back, he's back and with a with a with a cool shirt on. I realized that the just in this split second I realized that the green in the cohesive he Hawaiian shirt that I got years back interacts wonderfully with the green screen. So you know, pro tip for you at home. Yeah right on. So I mean, so the fact was we got together and
the whole purpose of doing it. I mean has her own stuff why partner with flash blade. And this is the reason why these numbers are the reason why being able to do uh scale out restored petabyte today including about 1200 VMS as part of the uh you know the testing being able to get away from as you know, somebody commented and chat a single threaded recovery system to a highly parallel
recovering uh not paying that. You know, he talked about multithreaded backups Andrew in a single threaded restore. That's what we always called what restore tax. We always knew there was a tax to pay. But with this with flash blade and being able to get tapped into the power of rapid restored scale. You don't do that those anymore.
No more restore tax. You gonna restore rebate Mr miller. And isn't that what we want? I want rebates. I want rebates and the scale here is exactly why what we were talking about in the in that relationship and it's about, you know, it's like so now we're able to take the best of coe city and do that data collection on on high powered souped up
uh notes because they don't have to store any storage. Honestly is a specialized compute nodes that work and automate the configuration of the flash played in the background. So you don't have to be, you know, file system expert on flash blade to get the most out of it. And it really gets you to those numbers much faster.
You get the great uI and you get all that with the cohesive e compute nodes and the power of flash blade to recover and do things like instant master store but do it at scale, you know, and and to be able to do cloning and everything else. Oh, by the way, that flashlight can continue to be used for your log analytics for, you know, all the other workloads. It's multi workloads so you can use it as a
backup target here with obesity and and also still do all those sexy next gen workloads. That flash weight was created for out there and in the end you get, you know, you get a very easy to use uh, you know, restore relevant uh, solution in place for your information lifecycle management with that. I realized with the green screen, I thought I
would go ahead and change back. Oh yeah, sorry, I didn't notice that. Yeah, I'll keep singing on there. No, it really, it's really good and it's cohesive really leapfrogged uh, you know, kind of what we were doing and we still have great solutions across the board but they wanted something a little bit more with that.
So we're happy to oblige him and bring the power of flash blade to the cohesive e solution with that. We're at the home stretch. Thank you Jason as always, I knew you were going to be a great guess but I appreciate it. A little bit of a recap in case you're, you're kind of thinking like, you know, I'm wondering about what they cover in case you joined you.
There will be, will be all as always sending out the recording so you can go ahead and do that little bit of back in time. Data protection and rapid restore. It's more about restore than about backup I think is actually from another coworker Andy Kuttner where he used to talk about where he never got asked how long the backups would take but he asked almost every single time how long the restore was going to be.
And then how can you really solve that mass at scale flash recover last little educational nugget though, before it closes, you may be thinking about, okay, this is just data protection stuff. One of the things that we do internally as we're educating folks maybe don't come from this background is helping them think through who are all the people in your organization that actually care about this topic because if
you ask them, do you care about data protection or backups, the answer might be one thing when stuff goes down or it's taking a long time to recover, literally everybody is shown here whether it's the admin security CSO application owner c suite, they all care about this stuff, you know, it's the classic, you know the remember when you knew an exchange or when email became critical when the Ceo
called about it being down versus it was like his admin did it. This is going back in the day obviously I want we want to almost end with this of just this lens of thinking about um you know, as you look thinking through this content, maybe watching listening to the recording in the future of you can actually apply this and hopefully help educate this to educate yourself. But also other folks in your organization in
various ways that is a wrap. But we have a final housekeeping and drawing item and we will stay around for Q and A for the drawing Ron M from Dublin Ohio, thank you so much for joining us to win an ember mug retail value $130. It's the kind you can control with your phone because you know that's what you want to do. My wife has claimed mine because she actually drinks a lot more t I think coffee is shown
there, but you can use it for anything that you like. Really, really cool. And of course next month we'll be actually, we'll have Andy stone on. We actually for those who already registered, we had a last minute change the date moved to the 19th, the 20th. But go register, I believe Emily will be
putting the link in the chat there or if you're on the coffee break email list, you will be getting um you'll you'll definitely be getting an email with that Jason. I think we are into For everyone who's joined us, you've got 13 minutes left in the hour, feel free to stay around, but we're done the formal content. But the goal is that we usually like to pull the music up a little bit,
we're just kind of hanging around for Q and A and chatting a little bit Jason. Was there anything that you really wanted to get in that? I was just when I was motoring through, watching time that I cut you off on any great references, any great tech stuff and then we'll go to Q and A. I know absolutely. I mean there's so much we can help you with
around, you know, data protection planning and all across the the R. P. O. R. T. O. Continuum. Now, our team is always ready. You're modern data protection team, always ready to help uh in that area and I just can't listen to this music without, you know, thinking about calling out the traffic and weather at the top of the hour.
Andrew. Miller will be joining us the next segment W. M. I. L. Miller radio. Thank you all. We're gonna dive into the Q. And a little bit um chad and Zane and Sean have been hard at work typing their fingers out but we'll actually go back through and through and pull some of those out just because it feels
like good stuff to hit on. Uh first one it's or an anonymous attendee, you know who you are? But we're just gonna take it on the um there's actually a question about flash recover and safe mode and there's some new great new cool developments there there's historical stuff etcetera. You mind if I kind of toss it over to you for a
little bit of commentary, Jason. Yeah well that was something that we you know, always wanted to do. There's always, you know, every every application does their stuff differently. So we worked with co he city to do a, you know, the ability to have metadata on the flash plate so that we can do a safe phone snapshot of the environment.
We were always using it to protect the NFS mount points. Now I'm getting technical watch out coming through. Um but always to protect it, we always suggest that but from a continuity stand standpoint it was important just like we do with veritas uh to to make sure that we have the metadata lined up correctly. We've got a process together with that and we
should be uh you know with the next release be tied in with safe phone now too, which is something we, you know, which is something that both both cohesion and pure have really uh worked very hard to bring to the to the market, legitimate engineering work that needed to be done their legitimate because it's not, you know, it's not not, you know, not a natural kind of thing where you're storing your
metadata with combo, it's a little different. This is what I'm saying, every software does things a little different calm vault has a metadata database, very lightweight. So there's no there's no real thing and it can be backed up anywhere on there. Now we do have a process for having it on the flash plate through an sMB chair to capture it in a safe mode,
Snapchat but it's always important to have that kind of thing in beam self described. It doesn't even require any of that. So everybody's a little different and that it was very important to get the to get that work done to have safe mode with with the solution another flash recover question, I'll take the first crack at this one. So from cary,
thank you actually, you know, a good question some some knowledge here behind the question, I appreciate it very cohesive. He is storing or restoring it saying, I'm assuming it's storing compressed data de duplicated as well and the answer chad already put it in but you know, to recap a little bit. So with flash recover, this is part of the engineering work. It's not just put the two things together.
Now there's pieces of that fundamentally. They work together. You can use flash played with cohesive, there's work to put them together into flash recover. So the data is de duplicated by Cohee city and compressed and encrypted by the flash blade is part of the native flash blade capability. So some kind of intelligence about where the different pieces are done in the best way given their product capabilities,
anything you want to add Jason. No, no, you know definitely uh you know chan monte, these are you know, flash recover, MDP specialist and I appreciate chat and that was that was a very complete uh answer in there and there's a number of them in there. Uh chad must be busy. Someone want to do a check on chad's fingers,
make sure they're okay, you know, hopefully limbered up before before the thing, I don't know, but uh if chad or Zane or Sean, if anyone wants to come on video, we're kind of hanging out here with, you know, a couple 100,000 of our closest friends so you know, feel free, no pressure. Um next one from Stanton, we hit this a little bit but the question was is the s the flash plate?
S just a fresh marketing moniker because actually, I mean when you look at the slide here, it does truly say um it does really have on here, you know, it actually looks like it's a nice simple slide speed, simplicity, scalability, sustainability. I think we're gonna put security on there too is the fifth? S but it is actually definitely more than just
marketing. It's a big new thing of disaggregate of compute and storage and embraces evergreen in similar ways to what flash array does. So there's actually, this is, I believe Jason I think I heard this referred to as the largest single engineering project and pure keep me honest there, if you don't mind. Yeah, that's right.
And and it's like you're saying it's not, it's not just marketing even though I do appreciate we, we the MDP team coin speed and simplicity at scale back when we developed our rapid resource solution with combo. So I'm very thankful that peer storage has adopted that for the flash player as a whole and definitely added sustainability and uh, and security around that for sure. But we have seen noted improvement with our,
you know, technology partners, we have a white paper coming out specifically with the calm vault that we did testing with, where we're already seeing Andrew, we're already doing incredible speeds with that where combo was like you guys are just amazing and all of the use cases and all the live recovery and everything else, all those high re events were signed up 70% faster already with flash played s over classic
flash plate, so you know, it also gave me a chance to coin the other one. Classic flash plate. I get to coin another term at your, I love it. And as well in case you're wondering, I think I saw the email from, from one of our flash played players actually internally flash recover is certified up there too because there weren't there?
Well there was a lot of hard work engineering work done. It didn't fundamentally change the way that flash blade works within the flash recover solution. So unfortunately still automated everything in there. Yeah, absolutely. So this is a little bit out of left field Jason, what would you say the air speed of a fully
laden swallow is Yeah, I do, I do. I get thrown off the, do I get to cross the bridge if I get the answer right on there? What kind of swallow? It wasn't african or european, but we do need to distinguish between the types. That's the first question when you, when this is actually a little bit of consulting um,
stuff and actually had a friend Justin Warren, he's actually from Australia and he writes for Forbes and other stuff and we were at a reception before a tech field day event and he told me that his tell if someone doesn't know the answer to a question like a big public forum is when they say that's a great question. And then it got me thinking like if I say, and I mean that just think I don't know the answer
to the question, but it is also sometimes away like I'm still thinking about that, you know? So I say that's a good question, almost as default because I really appreciate the interaction. So I challenge anybody that thinks that that's a crutch. I really am appreciative of folks that are willing to ask a question.
We do Andrew and I do a ton of public speaking and I am so thankful when somebody's brave. I mean, and if you're not, that's not condemnation. But I I do like interactions. So I'm thankful that there's people in there that are that are okay with being uh conversational. So I will always say that's a great I think the
last one here just because we're just about the top of the hour, I want to give folks some time unless there's anything else you want to toss in. Is there was a question from Evan around, is there a way to access all the previous webinars? So Emily put in a great response, which is, you can always just go to pure storage dot com slash webinar. She did the full U. R. L.
I just remember pure storage dot com slash webinars. And I type it in there. However, if you would like to listen to all the previous coffee break recordings because it is a series with some commonality. Listen to all the pure stuff. Right? But if you like this format, I actually made a Bentley link this month.
You can see it there. Um that actually links to this slide actually and there's gonna be a subsection in the web Pure website soon actually to highlight the different series that we have, the Coffee Break series, the tech talk series, which is on a weekly basis, more kind of pure centric around various solutions as well as other events we have. So I wanted to say this anyway,
but you know, thanks for giving me the excuse because that was truly a question. I appreciate the question loaded question that was a plant didn't even paying for it. We thank you all for listening to the coffee break podcast. Webinar right here on Andrew Miller Radio, A. K. A. Pure storage webinars.
  • Ransomware
  • Backup & Recovery
  • Coffee Break
  • FlashBlade
  • FlashArray//C
  • FlashArray//X

Andrew Miller

Senior Principal Technologist, Americas

Jason Walker

Global Practice Leader - Cyber Resiliency

Who knew that the best coffee break conversations would end up happening online? Each month, Pure’s Coffee Break series invites experts in technology and business to chat about the themes driving today’s IT agenda - much more ‘podcast’ than ‘webinar’. This is no webinar or training session—it’s a freewheeling conversation that’s as fun as it is informative and the perfect way to break up your day. While we’ll wander into Pure technology, our goal is to educate and entertain rather than sell.

This month, host Andrew Miller welcomes back Jason Walker both as a 2nd time guest and the king of 80’s movie references. As is only fitting, this month’s Coffee Break is sponsored by Cohesity.

As always, we’ll start with an educational + industry focus and then how Pure helps. Topics we will discuss include:

  • History and future trends around all things data protection
  • Buzzwords with architectural reality - RPO & RTO, Application Prioritization Strategies, Common Failure Scenarios, Privileged Attacks, Ransomware, and Restore Cost (illustrated with customer scenarios).
  • Rapid Restore - how Pure wandered into a focus on Backup and especially Rapid Restore with many data protection partners.
  • FlashRecover powered by Cohesity - the most productized version of the Rapid Restore philosophy.
In partnership with
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