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Pure Storage Propels Ampersand’s Hybrid Cloud Strategy, Enables Timely Data Insights for TV Advertisers

Pure Cloud Block Store drives agility and performance for Ampersand in a hybrid cloud environment
Pure Storage Propels Ampersand’s Hybrid Cloud Strategy, Enables Timely Data Insights for TV Advertisers

Santa Clara, CA – May 14, 2024 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, announced that Ampersand, the TV industry’s largest source of combined multiscreen TV inventory and viewership insights, is leveraging Pure Storage’s platform to increase data resilience, flexibility, and performance in support of its hybrid cloud strategy, optimizing TV campaigns and delivering unparalleled data insights to advertisers.

Customer Challenge:

Whether a local or national advertiser, Ampersand helps clients reach their unique target audience and deliver their messages anytime, anywhere, on any device - with a commitment to privacy. This requires timely, data-driven insights to help clients capitalize on opportunities.

However, in navigating the complex landscape of delivering targeted advertising solutions, Ampersand faced obstacles to efficient workload management, with its existing data storage infrastructure resulting in frequent outages, inadequate support for the cloud, and sluggish performance.

To speed up decision-making, Ampersand adopted a hybrid cloud strategy, turning to the Pure Storage platform to enhance both the resilience and performance of its data, and ultimately deliver timely, secure, data-driven insights to clients.

Customer Impact:

Ampersand’s current cloud and infrastructure strategy involves migrating on-premises data to AWS, focusing on separating data and applications strategically. Pure Storage’s platform plays a vital role, simplifying data migration and storage in AWS, while enabling seamless scalability. Benefits include:

  • Simple, Efficient Data Management: Pure Cloud Block Store™(CBS) proved simple to deploy and manage for Ampersand. From the Pure1® interface, Ampersand can move data into the cloud or repatriate data to the physical data center without reformatting data or refactoring applications. Additionally, Ampersand is consuming less storage capacity in AWS with Pure Storage snapshots, achieving average data reduction rates of 5:1. The company gains better performance, at a lower cost, with complete data portability.
  • Significant Reduction in Maintenance Costs: With CBS, Ampersand eliminates aging hardware constraints and continues to ensure optimal failover in AWS. To date, this has resulted in estimated capital savings of USD $1-$2 million and ongoing support cost reduction, eliminating the need for substantial backup data center investments. 
  • Data Portability and Flexibility in the Cloud: Previously, migrating workloads to the cloud posed challenges with complex database replication for Ampersand. CBS seamlessly addressed these issues, operating transparently at the array level and eliminating the need for persistent EC2 instances, streamlining AWS infrastructure and minimizing disruptions to on-premises databases. In fact, Ampersand is confident that CBS will deliver superior performance and cost-effectiveness in its current migration.
  • Comprehensive Disaster Recovery: With Pure Cloud Block Store, Ampersand can efficiently migrate critical databases into AWS, maintaining continuity during transitions. The use of Pure Storage array-based replication to CBS arrays and the immutability of those snapshots helps Ampersand protect data from accidental or malicious destruction with near instantaneous restoration times.

Executive Insight

“Pure Storage enables us to undertake our cloud initiatives with confidence. The integration of Pure Cloud Block Store on AWS seamlessly combines the strengths of private and public cloud solutions, offering us unparalleled control over our data. Pure Storage not only empowers us to ensure the security and efficiency of our operations but also plays a pivotal role in delivering data insights that translate into tangible results for our advertisers. In essence, our gain is their gain, and Pure Storage remains our trusted ally in driving excellence in the TV advertising landscape.”

Seth Weingarten
VP, Network Operations, Ampersand

About Pure Storage

Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit

Pure Storage, the Pure Storage P Logo, Pure Cloud Block Store, Pure1 and the marks on the Pure Storage Trademark List  are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at

Press Contact
Kaylin Deutscher
Pure Storage
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