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Second Generation FlashArray//C from Pure Storage Makes All-Flash More Accessible and Renders Hybrid Solutions Obsolete

Industry’s First Enterprise-Grade All-QLC Array Delivers High Endurance, Consistent Performance, and Significantly Lower Costs for Capacity-Intensive Workloads
Industry’s First Enterprise-Grade All-QLC Array Released

Mountain View, Calif. – August 25, 2020 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, today announced the second generation FlashArray//C, reducing the cost of running capacity-oriented workloads so significantly it eliminates the need for legacy hybrid disk arrays. The only all-QLC storage array, FlashArray//C is built on Pure’s DirectFlash™ technology and Purity software platform to deliver enterprise-grade performance and features cost-effectively, marking another step towards realizing Pure’s vision of bringing flash mainstream for any use case through its entire portfolio of products and solutions.

To meet today's challenges, enterprises must focus on both innovation and operational excellence, driving efficiency that can free up human and financial capital to invest in a landscape with new demands. Yet until now, due to the economics and performance challenges of legacy storage, IT organizations have been forced to distinguish between performance-oriented workloads and everything else. The result? Data centers mired in complexity and incompatibilities with unnecessary hardware, software, maintenance, and training costs.

With the second generation of FlashArray//C, Pure is extending its QLC advantage by delivering the first and only enterprise-grade all-QLC flash array – transforming raw QLC into a high-endurance medium while delivering new cost economics that are 30% less than similarly sized hybrid storage arrays on the market today. FlashArray//C is available with 24.7TB and, the industry’s largest, 49TB QLC DirectFlash modules providing the lowest possible total cost of ownership. This makes all-flash accessible for use cases previously relegated to spinning disk or inefficient hybrid solutions, like backup and data protection, test/dev environments, and workload consolidation.

Modern business requires fast access to all data whether it's mission critical or capacity-oriented workloads and applications. Pure’s FlashArray portfolio greatly simplifies and streamlines IT operations by enabling customers to house all their data on one agile data services platform – with FlashArray//C for their capacity-oriented workloads and FlashArray//X for performance-intensive workloads, and in the cloud with Cloud Block Store. Common data services across the FlashArray platform make it fast and easy to access, manage, and secure data across multiple workloads, geographies, and clouds. By federating data from high-capacity use cases (i.e. backup stores and workload consolidation) and high-performance use cases (i.e. cloud-native databases) in one place, organizations can derive business value by applying powerful analytics across their platform, with common APIs, monitoring, and world class support.

“Delivering a cost-effective, high-capacity solution solves an even bigger problem for customers – removing the complexity from enterprise storage by providing a complete platform, one that addresses all their data storage requirements. With the second generation of FlashArray//C, we’re proud to once again demonstrate our commitment to innovation and make the benefits of flash more accessible for a broader range of use cases at an economic advantage that is sure to make hybrid storage a thing of the past.”

Scott Baker
Vice President of Product Marketing, FlashArray, Pure Storage

FlashArray//C is one of the fastest-growing products in Pure’s portfolio. It enables customers to consolidate workloads and simplify storage with consistent, cost-competitive all-flash performance. Replacing disk and hybrid systems with FlashArray//C lowers costs for rack space, power, cooling, operations and maintenance and the availability of high-capacity, low-cost storage enables enterprises to redirect IT resources away from routine operations and toward delivering new services.

“With FlashArray and Purity, we are able to consolidate our performance and capacity-oriented workloads on one platform, simplifying our environment and enabling us to leverage common data services and analytics across all of our data,” said Sean Donaldson, CTO, Managed Services Division of NTT, Ltd, formerly Secure 24. “We are excited to be adding the all-QLC FlashArray//C to our data centers to further capitalize on the reliable, cost-effective, high-capacity, and high-density benefits the solution delivers.”

Pure’s FlashArray//C delivers:

  • No-compromise enterprise experience: Like all products in the FlashArray family line, the all-QLC FlashArray//C is built for >99.9999 percent availability with Pure1® cloud data management, API automation and AI-driven predictive support. Enterprise-grade QLC delivers consistent durability and sustained performance, without the need for storage class memory, wear-level software or overprovisioning.
  • Seamless platform for all workloads: Organizations can deploy FlashArray//X and FlashArray//C as a complete solution across all of their performance-oriented and capacity-oriented use cases, greatly reducing staffing and training requirements and increasing IT agility by enabling organizations to use the same storage operating system for all workloads. All data, workloads, operational controls, and reports are available via a single pane of glass.
  • Sustainable and flexible consumption models: FlashArray//C is built from the ground up to be Evergreen™ with non-disruptive hardware and software upgrades and no data migrations, providing a cost-effective way to sustain infrastructure for a decade or more. With Pure-as-a-Service, customers enjoy a cloud experience with pay-as-you-go economics.

The second generation of FlashArray//C is available today. For more information about how your organization can leverage the benefits of FlashArray//C, visit Pure’s website.

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

Press Contact
Kaylin Deutscher
Pure Storage
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