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How the Subscription Economy Is Redefining Data Storage

Harvard Business Review Analytic Services recently surveyed global IT leaders on the importance of an agile storage infrastructure to power an effective data strategy. The findings highlight the business and operational benefits of storage as a service (STaaS) over traditional storage models.
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In the age of big data, storage is a critical capability.

Enterprises increasingly rely on data to drive decision making, requiring robust data storage.


of organizations consider robust data storage important.

Yet, only 56% of all organizations surveyed consider their current data storage infrastructure effective.

A new approach

STaaS Equals Success

Many organizations continue to struggle with the limitations of traditional data storage models.
However, those leveraging STaaS have more successful data storage programs.


of STaaS users say their data storage programs are very effective.


of traditional data storage users say their data storage programs are very effective.

Better Business Outcomes

Less Pain, More Gain

STaaS users are gaining measurable business benefits and suffering less from their data storage model.


STaaS users


Traditional data storage users

Makes it easier for employees to do their jobs.


STaaS users


Traditional data storage users

Provides the flexibility to integrate on-premises and cloud applications.


STaaS users


Traditional data storage users

Allows employees to deliver a better customer experience.

Better Operational Outcomes

Get More from Your Data Storage


of organizations identify the following operational benefits of STaaS over traditional storage:

  • Eliminates need for long-term forecasting
  • Near real-time storage capacity flexibility
  • Provides flexibility to integrate on-premises and cloud applications
  • Is highly reliable
  • Frees up IT staff to focus on higher-value work
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Data Security

Consideration vs. Concern

When it comes to the security of STaaS models, opinions are shifting. Current STaaS users familiar with the platforms are more likely to consider their data secure.


think STaaS is more or as secure as traditional models in terms of security.


think traditional storage
is more secure.

STaaS Adoption

STaaS Is on the Rise

76% of organizations are either currently using or looking to adopt STaaS in the next two years.

“With the storage-as-a-service solution, we’re no longer guessing at what we might need in three to five years, investing in capacity and performance that may or may not meet our needs down the road.”

Sean Greer, The City and County of Denver, IT Director of Service Delivery
Step Into

The Next-gen Service Era

STaaS is the way forward. Find out why.

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Harvard Business Review Analytic Services in association with or sponsored by Pure Storage.

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