Two Data Stories One Leader
in Storage

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2009

The Modern Data Experience™

Shaping the Future

In 2009, Pure Storage® founders John Colgrove and John Hayes set out to disrupt the storage industry by creating a storage product that customers love and begin the journey to the all-flash data center.

2012
Pure Storage

First software-driven, All-flash, stateless storage array

With modular design, Purity and Pure1® set the foundation for a stateless, software-centric design that would lead to Evergreen™.

  • Modular, upgradeable, stateless design
  • Advanced data services and data reduction

Non-disruptively upgradeable from the beginning

Legacy Storage

Meet the "New" Storage (Same as the Old Storage)

Dell releases Compellent and EqualLogic based on acquired legacy architecture.


2013
Pure Storage

First Data-in-Place, Non-disruptive Generational Upgrade

Upgraded from FA-320 to next-generation FA-420 with zero downtime and zero data migration, with no re-purchased capacity.

  • 2x performance and capacity
  • No need to re-buy flash
  • Data stays in place

Modernize without downtime

Legacy Storage

Same Old Story

EMC was pushing the newly acquired XtremIO and legacy VNX platform. Customers needed to re-purchase capacity, move applications, and learn new best practices and management interfaces.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

2014
Pure Storage

First Included-Controller Upgrade Program

Forerunner to Evergreen Storage™, non-disruptive controller upgrades.

  • Included as a no-cost upgrade
  • In place. No disruption
  • No re-buy of flash media

Finally, a platform that gets better with age!

Legacy Storage

Same Old Story

XtremIO block-size change required a data-disruptive migration.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

2015

Evergreen Storage: First Ownership Model That Eliminates Storage Re-Buys

Included-controller upgrades
Scheduled and anytime trade-ins

2016
Pure Storage

Right-Size Guarantee™

First data reduction and effective capacity guarantee.

  • First flash trade-in program for capacity consolidation
  • First data reduction and effective capacity guarantee

More capacity and performance, less hardware

Legacy Storage

Same Old Story

Dell acquires EMC, producing a complex portfolio with overlap and no integrated roadmap.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

2017
Pure Storage

FlashArray//X: First All-NVMe Array

Better performance, improved protection, and more data mobility.

  • ActiveCluster™: Synchronous replication with no additional cost
  • Pure1 Meta®: Storage automation and proactive support
  • Purity CloudSnap™: Native integration for AWS

Data protection made easy, without compromise

Legacy Storage

Same Old Story

Disruptive software upgrade and forced downtime.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

2018

Pure as-a-Service™

First SLA-based on-premises STaaS subscription model
First enterprise-ready STaaS model in the cloud

2019
Pure Storage

FlashArray//C

Enabling the all-flash data center.

  • First all-flash array optimized for QLC
  • 1PB in 3U
  • Flash performance at disk economics
  • Six nines of availability

All-flash for EVERYONE

Legacy Storage

Same Old Story

More migrations.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

2020
Pure Storage

Unified Block and File

The capabilities required for critical and operational workloads.

  • First and largest enterprise-grade QLC SSD
  • Native SMB and NFS protocols
  • Continuous replication across any distance
Legacy Storage

Same Old Story

Dell needs multiple products and added complexity to achieve what Pure can do in a single platform.

  • Forklift upgrade
  • Maintenance overspend
  • Storage re-buy
  • Don't worry, this time is gonna be different

More hardware

Future

Future of FlashArray™

A storage foundation purposely architected for your future
purestorage.com/rethink

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