Two Data Stories
One Leader
in Storage


In 2009, Pure Storage® founders John Colgrove and John Hayes set out to disrupt the storage industry by creating a storage product that customers love and begin the journey to the all-flash data center.
With modular design, Purity and Pure1® set the foundation for a stateless, software-centric design that would lead to Evergreen™.
Non-disruptively upgradeable from the beginning
Dell releases Compellent and EqualLogic based on acquired legacy architecture.
Upgraded from FA-320 to next-generation FA-420 with zero downtime and zero data migration, with no re-purchased capacity.
Modernize without downtime
EMC was pushing the newly acquired XtremIO and legacy VNX platform. Customers needed to re-purchase capacity, move applications, and learn new best practices and management interfaces.
More hardware
Forerunner to Evergreen Storage™, non-disruptive controller upgrades.
Finally, a platform that gets better with age!
XtremIO block-size change required a data-disruptive migration.
More hardware
Included-controller upgrades
Scheduled and anytime trade-ins
First data reduction and effective capacity guarantee.
More capacity and performance, less hardware
Dell acquires EMC, producing a complex portfolio with overlap and no integrated roadmap.
More hardware
Better performance, improved protection, and more data mobility.
Data protection made easy, without compromise
Disruptive software upgrade and forced downtime.
More hardware
First SLA-based on-premises STaaS subscription model
First enterprise-ready STaaS
model in the cloud
Enabling the all-flash data center.
All-flash for EVERYONE
More migrations.
More hardware
The capabilities required for critical and operational workloads.
Dell needs multiple products and added complexity to achieve what Pure can do in a single platform.
More hardware
A storage foundation purposely architected for your future
purestorage.com/rethink
Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.
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Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes.
Call Sales: 800-976-6494
Media: pr@purestorage.com
Pure Storage, Inc.
2555 Augustine Dr.
Santa Clara, CA 95054
800-379-7873 (general info)