Two Data Stories
One Leader
in Storage
Two Data Stories One Leader
2012
Pure Storage
First software-driven, All-flash, stateless storage array
With modular design, Purity and Pure1® set the foundation for a stateless, software-centric design that would lead to Evergreen™.
- Modular, upgradeable, stateless design
- Advanced data services and data reduction
Non-disruptively upgradeable from the beginning
Legacy Storage
Meet the "New" Storage (Same as the Old Storage)
Dell releases Compellent and EqualLogic based on acquired legacy architecture.
2013
Pure Storage
First Data-in-Place, Non-disruptive Generational Upgrade
Upgraded from FA-320 to next-generation FA-420 with zero downtime and zero data migration, with no re-purchased capacity.
- 2x performance and capacity
- No need to re-buy flash
- Data stays in place
Modernize without downtime
Legacy Storage
Same Old Story
EMC was pushing the newly acquired XtremIO and legacy VNX platform. Customers needed to re-purchase capacity, move applications, and learn new best practices and management interfaces.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
2014
Pure Storage
First Included-Controller Upgrade Program
Forerunner to Evergreen Storage™, non-disruptive controller upgrades.
- Included as a no-cost upgrade
- In place. No disruption
- No re-buy of flash media
Finally, a platform that gets better with age!
Legacy Storage
Same Old Story
XtremIO block-size change required a data-disruptive migration.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
2015
Evergreen Storage: First Ownership Model That Eliminates Storage Re-Buys
Included-controller upgrades
Scheduled and anytime trade-ins
2016
Pure Storage
Right-Size Guarantee™
First data reduction and effective capacity guarantee.
- First flash trade-in program for capacity consolidation
- First data reduction and effective capacity guarantee
More capacity and performance, less hardware
Legacy Storage
Same Old Story
Dell acquires EMC, producing a complex portfolio with overlap and no integrated roadmap.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
2017
Pure Storage
FlashArray//X: First All-NVMe Array
Better performance, improved protection, and more data mobility.
- ActiveCluster™: Synchronous replication with no additional cost
- Pure1 Meta®: Storage automation and proactive support
- Purity CloudSnap™: Native integration for AWS
Data protection made easy, without compromise
Legacy Storage
Same Old Story
Disruptive software upgrade and forced downtime.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
2018
Pure as-a-Service™
First SLA-based on-premises STaaS subscription model
First enterprise-ready STaaS
model in the cloud
2019
Pure Storage
FlashArray//C
Enabling the all-flash data center.
- First all-flash array optimized for QLC
- 1PB in 3U
- Flash performance at disk economics
- Six nines of availability
All-flash for EVERYONE
Legacy Storage
Same Old Story
More migrations.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
2020
Pure Storage
Unified Block and File
The capabilities required for critical and operational workloads.
- First and largest enterprise-grade QLC SSD
- Native SMB and NFS protocols
- Continuous replication across any distance
Legacy Storage
Same Old Story
Dell needs multiple products and added complexity to achieve what Pure can do in a single platform.
- Forklift upgrade
- Maintenance overspend
- Storage re-buy
- Don't worry, this time is gonna be different
More hardware
Future
Future of FlashArray™
A storage foundation purposely architected for your future
purestorage.com/rethink
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Call Sales: 800-976-6494
Media: pr@purestorage.com
Pure Storage, Inc.
2555 Augustine Dr.
Santa Clara, CA 95054
800-379-7873 (general info)