Get more value from your data with an easy-to-deploy, high-performance data experience, delivering real-time analytics on an all-flash distributed platform.
Unify your hybrid and multi-cloud ecosystems with Pure for effortless private and public cloud data and application mobility that lets you run applications anywhere.
Modernise your private cloud and build seamless multicloud mobility with flexible, effortless, cost-effective storage.
The threat and costs of a data breach can be devastating. It’s time to say good-bye to siloed legacy solutions and introduce your organisation to modern data protection.
With millions spent annually to guard entry points to data, many still underestimate the strategic value of augmenting data protection. Pure FlashBlade® delivers solutions to support ransomware recovery.
Rely on a backup architecture that’s fast enough to back up and restore data when it matters most, yet big enough to consolidate your data silos—including your backup appliances.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Government doesn’t have to be slow, especially when you can get the performance and power of the world’s most innovative flash storage solution.
Data is critical to delivering higher quality, integrated care. Implement Pure solutions to achieve efficiencies of care delivery, lower costs, and eliminate data silos and migrations.
Only Pure Storage delivers a modern data experience for MSPs that want to stand out in today’s competitive marketplace.
Deliver storage as a service for containers. Pure Service Orchestrator™ gives developers the agility of public cloud with the reliability and security of on-premises infrastructure.
Pure FlashArray//C is the first all-QLC flash storage array delivering NVMe performance, hyper-consolidation, and simplified management for capacity-oriented workloads.
From entry-level to enterprise applications, accelerate business results with your most critical data. FlashArray//X delivers a modern experience for Tier 0 and Tier 1 workloads.
Pure FlashBlade is the industry's most advanced solution delivering native scale-out file and object storage.
FlashStack™ combines compute, network, and storage to provide a modern infrastructure platform for business-critical applications, DevOps, and analytics. IDC calculates organisations can achieve ROI of 431% over five years.
Escape the limits of legacy infrastructure complexities and DIY solutions. Get the time-to-insight that data-driven innovators need from AIRI®, the industry’s first, full-stack AI-ready infrastructure.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure1® changes everything, giving you workload and capacity planning, analytics, tech support, and more. Experience self-driving storage with full-stack, AI-powered data-storage management and monitoring.
Purity gives you the agility you need. Pure Storage is committed to making every bit of your organisation's data available—in the most insightful way possible—so you can take informed action.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Embrace the future of cloud and data flexibility with the Modern Data Experience.
Sort by industry, business case, and product to learn how organisations across geographies are using Pure products.
Support that’s focused on you. Find solutions for potential issues before they become problems.
Speed time to benefit and accelerate your Modern Data Experience journey with help from experts from Pure.
Get full access to our complete library of e-books, analyst reports, white papers, and more.
Pure is redefining the storage experience and empowering innovators by simplifying how people consume and interact with data.
See the latest announcements, analyst reports, awards, and news coverage on Pure and the storage market.
Find financial information, corporate governance details, stock information, and investor resources.
Step forward. Be you. Pure Storage is where we build the future. It’s where we change industries. It’s where we don’t question the status quo, we erase it.
Right now, you’ll find us online—at our own events and other industry events.
Find and register for upcoming webinars and search our catalogue of on-demand content to enhance your knowledge of storage, data management, and Pure technology.
Get the latest perspective and technical information from the great minds at Pure.
Learn about everything modern data storage, from flash to hybrid cloud, QLC, and beyond.
Our channel partners have the technology and solutions to drive faster, smarter, and more innovative business, helping customers achieve results that were previously unimaginable.
Pure's TAP Program enables leading vendors to build pre-tested joint solutions that span AI, analytics, cloud, modern data protection, and much more.
Pure works with innovative managed service providers to simplify and power infrastructure, hybrid and multicloud solutions, and complex IT services.
Rely on Safe, Efficient, Storage Capacity
Have the confidence of knowing that your data is stored in a way that ensures data security and availability. Efficiencies in design minimize the infrastructure to create an environment that keeps up with the rate of data growth and adoption.
Data Storage Capacity Optimisation
Get the storage capacity to meet your business needs on-demand, economically. This means you can buy less capacity on-premises or in the cloud than you would otherwise need, without sacrificing the features and flexibility of cloud storage. Growing and shrinking capacity according to real demand enables you to avoid CAPEX spending and build your business on an OPEX* model.
Pure’s Agile Data Services model delivers the industry’s most granular and complete data reduction, which powers Pure’s industry-leading total efficiency—savings that other all-flash vendors can’t touch.
We use five data-reduction technologies:
Pattern Removal: Pattern removal identifies and removes repetitive binary patterns, including zeroes. In addition to capacity savings, pattern removal reduces the volume of data to be processed by the dedupe scanner and compression engine.
512B Aligned, Variable Dedupe: High-performance, inline deduplication operates on a 512-byte aligned, variable block size range from 4K to 32K. Only unique blocks of data are saved on flash, which removes even the duplicates that fixed-block architectures miss. Best of all, you get these savings delivered without the need for any tuning.
Inline Compression: Inline compression reduces data to use less capacity than the original format. Append-only write layout and variable addressing optimise compression savings by removing the wasted space that fixed-block architectures introduce. Combined with deep reduction, compression delivers data reduction of 2x to 4x and is the primary form of data reduction for databases.
Deep Reduction: Data reduction doesn’t stop at inline compression. Additional, heavier-weight compression algorithms are applied post-process to increase the savings on inline-compressed data. Most other all-flash products lack the use of multiple compression algorithms, so they simply miss these savings.
Copy Reduction: Copying data on a Pure Storage® FlashArray™ only involves metadata. Leveraging the data-reduction engine, Purity provides instant pre-deduplicated copies of data for snapshots, clones, replication, and xCopy commands.
Be Vigilant of Data Reduction Claims
Many vendors will claim that their storage efficiency rates—which usually only include thin provisioning and snap savings—are the same as good data reduction. That’s why Pure is clear about our reduction rates: We tell you what our inline and always-on data-reduction technologies are delivering, globally across our entire installed base. And we tell you what the total efficiency numbers look like with thin provisioning included.
How Much Data Reduction Can I Expect?
Data reduction works on a wide variety of applications and data types, but the only way to know how it functions on your data is to try it. The averages below are typical for our most common use cases. Here’s the real live data reduction our customers are seeing today, as average. This is data deduplication and compression.
Always Available and Always On
Ensure business continuity by reducing the risk of downtime while keeping mission-critical applications and data online and accessible by those who rely on them.
Designed for flash, RAID-HA protects against the three flash failure modes:
- Device Failure: RAID-HA protects against concurrent dual-drive failure and also re-builds around failures automatically within minutes.
- Bit Errors: RAID-HA uses independent checksums and dedicated parity to detect and heal around bit-error issues.
- Performance Variability: RAID-HA treats performance variability just like a failure, using parity to work around potential bottlenecks to deliver consistent latency.
Intelligent QoS for Continuous Infrastructure Tuning
Always-on QoS prevents workloads from using more than their fair share of resources on the array by efficiently throttling noisy neighbors. And without artificial limits on workloads, it’s always possible to get maximum utilization of the array and you’re assured of full performance for all your workloads.
Some of the ways FlashArray maintains 100% performance include:
Active-Active High Availability: Clustered controller design allows for the complete failure of a controller or any controller component without impacting operations.
Mirrored NV-RAM: Write IOs are persisted to NV-RAM modules, ensuring in-flight writes are protected against power loss and device failure.
Hot-swappable Components: DirectFlash™ modules, NV-RAM modules, and controllers are hot-swappable for continuous operation, even when recovering from a failure.
Stateless Controller Architecture: Simply unplug a failed controller, cable up a new one, and the FlashArray is back to full-availability—without any performance loss.
Always-on Encryption
Always-on simplicity of our “encrypt everything” approach eliminates additional tasks. You don’t need user intervention/key management to provide enterprise-grade, built-in data security. Defend against ransomware with data backup protection, backup software integration, and high-performance recovery. Maintain regulatory compliance and help achieve GDPR compliance with FIPS 140-2 validated encryption, and impact-free, AES-256 data-at-rest encryption. EncryptReduce enables full encryption from FlashArray to host servers with full data reduction.
Non-disruptive Everything
Downtime isn’t an option when your storage array hosts hundreds of applications. That’s why ensuring that storage-management activities are non-disruptive is a critical part of our product design. For instance:
Non-disruptive Capacity Expansion: Add flash capacity online and it becomes instantly available.
Non-disruptive Controller Upgrades: Expand performance with no downtime, even across generations.
Non-disruptive Hardware Replacement: Perform maintenance or replacement of any failed component online.
Non-disruptive Software Upgrades: Easily enable new features and flash-technology advancements with software upgrades that are not only non-disruptive to availability, but also to the performance of applications.
Only Pure delivers everything with 100% performance. Although the IO handling of FlashArray is active-active from all ports on both controllers, the system reserves the performance of one controller on the back end. This enables all maintenance operations to be performed with zero performance loss.
*OPEX treatment is subject to customer’s auditor review
