Santa Clara, Calif. – October 10, 2023 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced critical new data resilience offerings, including the introduction of Pure Protect™//DRaaS, a unique Disaster Recovery as a Service (DRaaS) solution, new energy efficiency guarantees for its Evergreen® portfolio, and scalable AI-powered storage services via its Pure1® management platform to global enterprises.
With the introduction of consumption-based disaster recovery via Pure Protect, a unique data resilience scoring system via Pure1, and updates to Evergreen subscriptions that include a new Paid Power and Rack commitment, Pure Storage enables enterprises to adopt a complete, end-to-end storage strategy that assures data resilience, reduces labor costs, accelerates sustainability initiatives, and delivers unrivaled TCO benefits.
Industry Significance:
The rate of devastating ransomware attacks and the increasing frequency of natural disasters are upending business continuity more often each day. While many organizations recognize the importance of a disaster recovery (DR) plan, current DR solutions on the market are complex, expensive, and disruptive. Likewise, the current energy crisis, new environmental regulations, and ethical imperatives to improve corporate sustainability have led companies to set ambitious net-zero goals, but reckoning with the typical data center’s power demands has remained challenging. And with digitization at scale and data proliferation and fragmentation, end-to-end operations management further aggravates the skill and budget shortages for IT.
Today’s introduction of Pure Protect //DRaaS and updates to the Pure Storage Evergreen portfolio not only address these critical industry pain points, but also set new milestones for customer-centricity with compelling guarantees.
News and Highlights:
Assured Data Resilience: Pure Storage enables enterprises everywhere to maximize data protection with a complete, multi-layered data resilience strategy built from the ground up. With intrinsic data protection built into its Evergreen architecture via ActiveDR™, ActiveCluster™, and SafeMode™ Snapshot capabilities, Pure Storage has now expanded data resilience with new trusted operations capabilities and a new disaster recovery service:
Enhanced Service Experience, Everywhere: With Pure Storage’s AI-powered asset and lifecycle management services and policy-based automation, customers can achieve operational excellence, anywhere and on any scale.
Guaranteed Energy Efficiency While Saving Money: With the only Paid Power and Rack Space commitment in the enterprise Storage as-a-Service market, and unique energy, density, and upgrade guarantees, Pure Storage is not only committed to providing the most sustainable storage solutions in the industry, but is also determined to make being green easier and more affordable for global customers.
Executive Insight:
“Enterprises are challenged by an evolving business landscape - innovation is up, but so are data security threats, energy sources are expanding, but climate change must be addressed, and labor participation is at an all-time high, yet budgets are tightening and talent is harder to find. The introduction of Pure Protect™ //DRaaS, unique Pure1 capabilities for subscription lifecycle operations, and an industry-first sustainability commitment underscore Pure’s pledge to deliver the most secure, smart, and energy-efficient storage services required by modern businesses.”
“Asset tracking and subscription management have long been challenges for any enterprise organization, creating bottlenecks, driving unexpected costs, and hindering productivity of our staff. The latest AI-powered asset management capabilities within Pure1 have enabled us to both improve consumption of our existing subscriptions, while transparently tracking SLAs, and effectively and accurately manage our storage infrastructure – from capacity utilization to renewals - from a single management platform.” – Josh Holst, Vice President of Cloud Services, Involta
Learn More:
Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Evergreen, Pure Protect, Pure1, ActiveDR, ActiveCluster, and SafeMode are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Pure Storage Inc. Trademark List can be found at www.purestorage.com/legal/productenduserinfo.html.
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