Reliable Storage is Vital for a World-Class Gaming Platform

Brother Commercial Case Study


BoyleSports is Ireland’s most successful independent bookmaker, operating across 250 stores, in addition to hosting a digital platform. Offering everything from real-time sports betting to poker, casino games, bingo, and more; data-centric IT and a customer first mind set lie at the heart of its operation.


  • Existing storage was nearing capacity ahead of plan due to rapid business growth.
  • Upgrading the legacy storage was a step upgrade and thus potentially expensive.
  • Needed resilient infrastructure that could respond to peaks in demand during busy betting periods, such as the Grand National.

Use Case:

  • Virtual Server Infrastructure (VSI) – VMware vSphere, Oracle

Business Transformation:

The simplicity of Pure Storage FlashArray™ has streamlined data management for BoyleSport’s IT team and delivers the high performance and agility required within their industry.

IT Transformation:

  • Pure Storage delivers speed, performance and data reduction in a consolidated environment.
  • BoyleSports migrated old legacy and customer-facing platforms into one infrastructure, simplifying data management for employees.
  • FlashArray delivers improved data de-duplication rate of 3:1.
  • The Pure Evergreen™ Storage program allows infrastructure to be upgraded and modernized as needed, without incurring additional costs.

“The solution delivered exactly what Pure Storage said it would, giving us excellent de-dupe and resilient storage, we can rely on for the future.”

Sean Convery, CTO