A digital business is any business that embraces digital transformation to improve its internal and external processes to deliver better value to its customers. Whether they’re using AI chatbots to speed response times for common customer questions or leveraging customer data to deliver tailored experiences to end users of their products and services, digital businesses maintain their competitive edge through technology.
Common benefits of adopting a digital business model include:
Put all of these together and you have a business that’s agile and resilient enough to adapt to rapidly evolving markets.
As businesses increasingly rely on data to drive decision-making, they have a growing need for data storage systems that provide flexibility and agility.
Developing a digital business strategy takes more than just keeping up with the latest technology trends. It’s about strategically integrating new technologies into your products, services, and operations as they make sense to your business.
A solid digital business strategy should look at how technology can be used to impact three key business areas:
A big part of becoming a digital business is to embrace digital transformation by adopting a customer-centric, technology-driven business model. Examples of popular digital business models include:
There are many other kinds of digital business solutions. The idea behind them is to reimagine how technology can help your organization better serve your customers.
While the advantages of digital transformation are obvious, there’s a good reason so many organizations struggle with effectively implementing a digital business strategy. Common obstacles to digital transformation include:
At the core of these obstacles is a general lack of data mobility. Organizations often operate as siloed departments, each with its own data management and reporting practices. Digital transformation requires cross-organization cooperation, which can be difficult when information isn’t easily accessible or shareable across an organization. Consolidating legacy storage can help give businesses the data mobility they need to implement real digital business strategies.
As a leading provider of all-flash file, block, and object storage, Pure Storage® is uniquely positioned to help you build a solid data storage solution (both hardware and software) for your organization’s digital transformation initiatives.
Pure as-a-Service is a storage-as-a-service (STaaS) platform that unifies on-premises and public-cloud storage resources into a single data storage subscription that delivers a true hybrid-cloud experience. Our leading IT experts can help tailor a data storage solution to your business, giving you the data mobility, scalability, and performance you need to grow your digital business.
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