Introducing FlashArray//X

Meet the next radical innovation from Pure: FlashArray//X. The first mainstream 100% NVMe enterprise all-flash array designed for the cloud era. Oh, and it’s an Evergreen upgrade.

Cloud-Era Flash Demands a New Approach

We’ve flipped all-flash storage on its head – again. Check out how 100% NVMe and 100% software-driven flash combine to enable unprecedented levels of performance and density in an all-flash array for mainstream Tier 1 environments.

Replace a Tier 1 Array with Just 10 Flash Modules

Imagine putting all your workloads on just 10 flash modules – while getting the full power of your current Tier 1 array. //X has the performance density to consolidate all of your apps, and features microsecond response time and half a petabyte of effective capacity. Put all your latency-sensitive DBs, VMs, and desktops on //X and accelerate.

Or Replace Your Tier 1 Footprint With a Single Rack

The unprecedented density of FlashArray//X will give you 1PB in a mere 3U. In a full rack, you’ll get 15PBs, providing microsecond latency and tons of bandwidth. All of it delivered with 99.9999% availability and effortlessly managed via Pure1. That’s your entire Tier 1, and then some.

FlashArray for Every Need and Budget

FlashArray has a solution for every IT need – from entry-level workload acceleration to petabyte-scale Tier 1 and all-flash cloud consolidation, and everything in between. Start anywhere in the FlashArray family and non-disruptively upgrade capacity and performance as needed. You can’t go wrong – every FlashArray is Evergreen.

“Flash is the only thing that can handle this much data this fast.”
Richard Wong, Director
Fremont Bank
“We can do an upgrade with no downtime in a production setting – that’s phenomenal.”
Chris Dean, Director
Judson ISD
“We changed our strategy to go to an all-flash data center.”
Alex Patent, Global VP
The Nielsen Company

What’s Holding Your AFA Back?

It’s time to shed disk-era bottlenecks. Next generation FlashArray//X overcomes the performance density challenge of big SSDs, the serial drag of SAS, and the unpredictable latency of black-box SSDs to deliver microsecond latency and GBs of bandwidth. How? 100% NVMe, 100% software-driven raw flash.

The First Software-Defined Flash Module

To deliver next-gen all-flash storage, you’d better bring something good. And we have it: DirectFlash technology is software-driven global flash management combined with 100% NVMe-connected raw flash that enables up to 50% better latency, 5x greater density, and 15-30% more usable capacity from the same media.


The heart of all FlashArrays, Purity Operating Environment delivers Tier 1 data services and DirectFlash global flash management – with 99.9999% availability, non-disruptive operations, and data reduction that’s typically 2x better than the competition. QoS, encryption, and more are built-in.

//X is Effortless

FlashArray just works, period. FlashArray//M has delivered 99.9999% availability since it first shipped in 2015 – inclusive of non-disruptive upgrades and maintenance – and //X will do the same. That means your data is always-on, always-fast, and always-secure. 30 minute install is plug-n-play simple with an array that manages itself. And FlashArray is cloud-connected, with SaaS-based monitoring, unrivalled proactive support and machine learning predictive analytics. If your attention is needed, your smartphone will let you know.

//X Is Efficient

Get maximum consolidation with consistent microsecond latency for all your applications while you save 10x on power, cooling, space. And you’ll save on flash, since our industry-leading data reduction means you’ll buy a lot less capacity, today and as you expand. Nothing to configure, and no trade-offs: all data services are always-on and built-in, and the platform is fully automatable. Think cloud-like agility for your IT. 

//X Is Evergreen

FlashArray is the only storage that gets better with age – and //X is just the latest proof. Sharing the same chassis as //M, FlashArray//X adds the unprecedented power of DirectFlash and 100% NVMe connectivity, and yet it's a seamless, non-disruptive upgrade from //M. It’s all part of Evergreen Storage, our revolutionary ownership model that, like SaaS, delivers continuous innovations in software and hardware to you with no forklift upgrades, no data migrations, and no re-buy of TBs.

FlashArray Has Led the Field

Gartner’s 2016 Critical Capabilities for Solid-State Arrays report gives FlashArray//M the highest ranking in 3 of 5 use-cases: Online Transaction Processing, Server Virtualization, and Virtual Desktop Infrastructure. Alongside the Gartner 2016 Magic Quadrant ranking of Pure Storage as a market leader for the third straight year, there’s no more in-depth confirmation of FlashArray’s real-world storage performance.

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