Not Just Easy – Effortless

What if your storage were so simple and reliable that you rarely even thought about it? The Data Platform is a lot better than easy – it’s effortless. Now you can focus on innovation, rather than administration.


Imagine the End of Downtime

What does designing for 100% availability, or what we call always-on, always-fast, mean in the real world? It means your data is always available – through software and hardware upgrades, maintenance, and even generational upgrades. Today, 96.6% of our arrays have achieved 100% availability. Goodbye, downtime.

Like the Self-Driving Car, Only It’s Here – Now

We aim to eradicate all the complexity of traditional storage – and the management tasks surrounding that complexity. No more tuning, storage pools, caching, tiering, performance troubleshooting, planned downtime, forklift upgrades, and the rest. Instead, we’ve created a Data Platform that manages itself through machine learning predictive intelligence. If there’s ever anything that needs your attention, your smartphone will let you know.

Anyone Can Use This

We believe storage should be plug-n-play simple. A Pure Storage installation consists of connecting a few cables while glancing at an instructional business card. No manuals, nothing extra to buy or install. Same with your solutions: your storage should be application-aware and self-configuring. You’ll be up and running in 30 minutes.


Our Team Becomes Your Team

We’re here to make your job easier, and we’re always thinking of ways to make it easier still. That’s why your Pure Storage solution in effect comes with a team of admins monitoring the health of your cloud-connected array to keep you at full performance, 24/7. We’re going to handle most issues before you’re even aware of them. In fact, there’s so little you’ll have to do, you might just forget your storage management login password. (This has happened to a number of customers.)

Bringing The Cloud

We see a future of effortless storage that is fully cloud-connected, one in which management, analytics, support, and protection are delivered as services with the assistance of an AI interface, and where big data-driven insights from our global installed base continuously improve your storage. Imagine storage that not only snaps and backs up your data automatically, – giving you application-consistent recovery anytime, anywhere, at the click of a button – but also looks ahead, helping you plan to meet your performance and capacity growth needs.

What If Storage Was Your Unfair Advantage?

That’s the Pure Storage experience. Effortless, Efficient, and Evergreen.

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