What's Smart?

Think of your ideal storage product: a solution that's always-on, and always-fast; an architecture that is self-managing and truly zero compromise; an array that seamlessly grows with you, and is already designed for the next big developments in storage, like NVMe. That's Smart Storage, only from Pure.


Storage that just works.


Storage that does more.


Storage that gets better with age.

Power Your Business

Smart Storage is the turbo-charger for your applications, cloud, or entire business. With breakthrough advances in performance, reliability, and automation, FlashArray//m powers everything in one – effortlessly.

Power Your Cloud-Scale Data

Smart Storage is the catalyst for the big and fast data that will unlock tomorrow's discoveries, insights, and creations. Which is why we created FlashBlade™ – the cloud-scale data platform built for the innovations to come.

We Make the Rest Easy

Smart Storage takes care of itself. Via Pure1®, our cloud-based management and support platform, our products are self-managing and plug-n-play, with machine-learning analytics and predictive support. Once you plug them in, you'll find there's not really a lot you need to do.

"The three words I’d use to describe Pure Storage arrays are: simple, reliable and fast."
Steve Young, CTO
Judson ISD
"We went from 50 racks of disk down to five racks of Pure Storage."
Alex Patent, Global VP
The Nielsen Company
"For the first time, we’re excited about storage."
Jason Strom, IT Manager
Factory Motor Parts

Your Storage, Evergreen

What if your storage never got old? Our Evergreen Storage model delivers future-proof readiness for next-generation technologies like NVMe, while giving you disruption-free performance as you grow and expand. You'll never migrate data again.

We're Leading the All-Flash Storage Revolution

We're the market leaders because we're constantly innovating, and delivering that innovation to you. Don't take our word for it – read Gartner's Magic Quadrant and Critical Capabilities reports.

Our customers put us in the top 1%

The comprehensive simplicity of our products and our undying commitment to customer satisfaction have generated many loyal fans. With a Satmetrix-validated 2016 NPS score of 83, we're in the top 1% of businesses in customer satisfaction, and the #1 recommended technology vendor by a wide margin.


The Gartner SSA TCO Reality Check found companies realizing ROI in 5.4 months compared with previously installed disk-based systems. Add to that the TCO savings inherent in our Evergeen Storage model and you've got a profoundly compelling argument for switching to Pure Storage all-flash.


We're so certain you'll love your Pure Storage, we offer a simple money-back guarantee. It's the Love Your Storage Guarantee, and there's nothing else like it in the industry. If you're not completely satisfied, you can return it for a full refund. Period.

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