Rethink Digital Business

Designing for Digital Business

2020 was a reality check. The next stage of digital transformation requires a new approach to data storage that delivers the scale, performance, and flexibility for modern workloads and operations.

Application Agility

Digital businesses require speed, scale, and innovation to compete. Make sure you have the flexibility to deliver apps for maximum impact and competitive advantage.

Always-on Security

System downtime can seriously damage your business. Don’t settle for systems that aren’t designed to deliver 24x7 protection.

Elastic Infrastructure

Make sure your foundation provides you with the agility to grow, scale, and modernize without limits—on premises, in the cloud, or both.

The Time Is Now

See why 64% of CIOs surveyed by Gartner say 2020’s lessons are a springboard for their digital business efforts. How do your plans for 2021 and beyond match up with your peers?

Flexible and powerful file and object storage

Your Data Is a Key to Digital Business

Future success requires a forward-thinking strategy. Learn how your data is at the heart of the move to digital business—and how to avoid roadblocks to success.

Flexible and powerful file and object storage

Agility Equals Success

Agility is an essential part of a digital business. Legacy data storage has been a bottleneck, but newer, agile storage architectures enable you to explore new possibilities and expand.

Flexible and powerful file and object storage

Don't Take Our Word for It

See how others have benefited from agile storage on their road to digital business

“With Pure Storage on board we are confident in our ability to scale”

Herman Shooster
Co-CEO, Global Response

“Pure’s Evergreen program protects our investment while giving us the ability to upgrade storage on demand in increasingly dynamic situations without disrupting the business.”

Tim Ryan
CIO, Aegis Sciences

Products & Solutions


Data Protection

Ensure transactions and interactions are secure while safeguarding data and systems against cyberattacks.


Enterprise Applications

Gain maximum ROI and be future-ready with data storage that supports any application delivery model.


Storage as a Service


Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.

Storage Subscription


Rapidly add application resources and data storage capacity as needed, without disruption.

What is digital business?

From automating workflows with apps to making smarter business decisions with AI, digital business is about embracing digital transformation to better serve your customers’ needs.

People also ask:

1. What are the benefits of a digital business?

Common benefits of adopting a digital business model include:

  • Enhanced business intelligence
  • Productivity gains through process automation
  • Efficient resource management
  • Data-driven decision-making
  • Improved collaboration, productivity, and agility
  • Ability to deliver a superior custom-tailored customer experience

2. What is a digital business model?

A digital business model is any business model where technology plays a critical role in that business’s value proposition. Common digital business models include:

  • Ecommerce/online marketplaces 
  • Freemium subscription models
  • Peer-to-peer marketplaces
  • On-demand services (e.g., everything as a service)
  • Ad-supported
  • Subscription-based
  • Open-source

3. How is digital transformation driving customer experience?

Digital technologies have fundamentally transformed the way we consume products, information, and services. Modern buyers expect businesses to be able to deliver their products and services through a smooth customer experience online and on-demand, 24/7, with zero downtimes or disruptions.

Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 833-371-7873


Pure Storage HQ

650 Castro St #400

Mountain View, CA 94041

800-379-7873 (general info)

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