Skip to Content
Data Backup

Meet Today’s Data Backup and Restore Challenges

Rely on a backup architecture that’s fast enough to back up and restore data when it matters most, yet big enough to consolidate your data silos—including your backup appliances.

Data Restore in a Flash

Powered by Pure Storage FlashBlade//S™ systems, Rapid Restore dramatically increases the speed of data restoration without the need to change your backup software.

Choose Reliable Data Backup and Recovery at Scale

Legacy, purpose-built backup appliances won’t help you meet your data-protection SLAs. FlashBlade//S delivers petabyte-scale Rapid Restore for production and test/dev workloads at 3x the performance to meet the most demanding recovery SLAs.

Mitigate Ransomware Attacks with Backups

Lost opportunities. Lost productivity. Lost customer confidence. Your business is too valuable to be held hostage by ransomware. Learn how to mitigate attacks with Pure SafeMode™.

Restore Confidently with Leading Partners

Rapid Restore with FlashBlade® integrates with a diverse portfolio of backup software partners and complements a wide range of data-protection architectures. Avoid rip and replace of your existing backup product or changing your operations.

Three Times A Leader

Pure Storage is named A Leader in the 2023 Gartner® Magic Quadrant™ for Distributed File Services and Object Storage.

Get the Report

What is backup and restore?

 Backup and restore is the practice of copying your data periodically, so that you can restore it in the wake of a power outage, cyberattack, or other disruption. From snapshots to mirroring, there are many ways for a business to meet its Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs).

People also ask:

1. What's the difference between RTO and RPO?

How you back up your data and applications matters. It’s about finding the disaster recovery strategy that meets your RTOs and RPOs. So what are they? Here’s a quick breakdown:

  • RTO: The maximum time your business can afford to lose access to the data that powers your apps and operations. It determines how quickly you need your system to recover. 

  • RPO: Refers to the maximum amount of data you can afford to lose. Use this to determine the frequency of your backups.

2. What are some common strategies for backup and restore?

Common backup methods include:

  • Full-image backup: You back up the full image of your data to create a restore point you can instantly roll back to. Because you’re performing a full backup, this technique takes the longest to store.

  • Differential backup: Backs up all changes since the last full-image backup. Restoration only requires two files: the last full-image backup, followed by the most recent differential backup. 

  • Incremental backup: You incrementally back up changes since the last full-image restore point. After a set number of incremental backups, the cycle completes with a full-image backup. Restoration starts with the last full-image backup, followed by incremental backups to the target RPO. 

  • Real-time backup: Also called a continuous backup, this method involves instantly copying every change to your data to a separate storage device. It provides the most granular and comprehensive backup.

3. How do you secure your backups from ransomware?

Backing up your files through frequent snapshots and other data-protection methods is a common way to mitigate ransomware attacks. Unfortunately, hackers have realized that if they want to collect a ransom, they’ll need to attack the backups as well. One way to protect your backups from attackers is to use immutable snapshots that cannot be deleted or changed—even if admin credentials are compromised. Learn how Pure SafeMode snapshots addresses this critical vulnerability.

Test Drive Modern Storage for Ransomware Recovery

Test Drive Modern Storage for Ransomware Recovery

Stay ahead of ransomware. Experience a self-service instance of Pure1® to manage Pure FlashBlade®, delivering petabyte-scale recovery up to 270TB per hour.

Try Now

Don't Take Our Word for It

We work with the best across all industries.

“We don't call it a backup anymore. We call it data protection. We launched FlashBlade for our production systems. It gives us more than just backup and restore.”

Dan Djuric
VP of Global Infrastructure and EIS, Domino’s Pizza

“Our investment in Pure has more than proven its short-term worth, but we’re in it for the long-term value it provides to our citizens.”

Kimberly LaGrue
CIO, City of New Orleans


Streamline and simplify snapshot-based data protection with application-aware snapshot management.

Backup and Recovery with Object Storage
Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.