Intelligent Data Storage Software Starts Here

Purity//FA is the software-defined operating system for Pure FlashArray™, powering comprehensive data services for the world’s most data-intensive workloads.

Purity Reduce: The Industry’s Most Comprehensive Data Reduction

Offering dedupe, compression, pattern removal, and deeper compression with machine learning, Purity//FA reduces data storage requirements twice as much as the competition. Plus, it’s built-in, always-on, and requires no tuning.

Most Comprehensive Data Reduction

Purity Assure: 99.9999% Availability from FlashArray

Keep your data and applications safe, secure, and available at all times—without performance loss. Get always-on QoS and effortless control over your workloads. No more noisy neighbors, maintenance windows, or long weekends in the data center.

Datacenter Data Availability and Security

Purity Protect: Confidence and Continuity

Get effortless business continuity with ActiveCluster™. Purity offers space-efficient local and remote disaster recovery. Snapshots and replication—to FlashArray, an NFS target, or cloud—are built-in, efficient, and simple to set up.

Business continuity with ActiveCluster

Purity Secure: Effective Compliance Platform

Purity Secure is an effective platform for compliance regulations, including GDPR. It delivers always-on FIPS 140-2 validated, AES-256 data-at-rest encryption with data reduction, EncryptReduce, KMIP integration, and rapid data locking.

Storage Platform for Data Compliance

Purity Optimize: Accelerated Application Responsiveness

Get unprecedented responsiveness for production workloads from DirectMemory Cache. Achieve up to 50% latency improvement and higher throughput for performance-critical workloads, including OLTP and in-memory databases.

Application responsiveness for performance-critical workloads

Protect Data Everywhere

Modernize your data protection. Purity Snapshots and CloudSnap™ enable portability of snapshots from on-premises FlashArray//X or FlashArray//C to secondary FlashArrayTM, systems—or to AWS or Microsoft Azure cloud for off-premises backup.

Don't Take Our Word for It

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Get Started in 3 Simple Steps

1. Review your requirements

Start now by connecting with our experts to assess your storage needs.

2. Take a Test Drive

See how Pure works with quick setup of an online test environment.

3. Migrate to Pure

Partner with the right team to start driving down your Total Cost of Ownership (TCO).