Intelligent Data Storage Software Starts Here

Purity//FA is the software-defined operating system for Pure FlashArray™, powering comprehensive data services for the world’s most data-intensive workloads.

Purity Reduce: The Industry’s Most Comprehensive Data Reduction

Offering dedupe, compression, pattern removal, and deeper compression with machine learning, Purity//FA reduces data storage requirements twice as much as the competition. Plus, it’s built-in, always-on, and requires no tuning.

Most Comprehensive Data Reduction

Purity Assure: 99.9999% Availability from FlashArray

Keep your data and applications safe, secure, and available at all times—without performance loss. Get always-on QoS and effortless control over your workloads. No more noisy neighbors, maintenance windows, or long weekends in the data center.

Datacenter Data Availability and Security

Purity Protect: Confidence and Continuity

Get effortless business continuity with ActiveCluster™. Purity offers space-efficient local and remote disaster recovery. Snapshots and replication—to FlashArray, an NFS target, or cloud—are built-in, efficient, and simple to set up.

Business continuity with ActiveCluster

Purity Secure: Effective Compliance Platform

Purity Secure is an effective platform for compliance regulations, including GDPR. It delivers always-on FIPS 140-2 validated, AES-256 data-at-rest encryption with data reduction, EncryptReduce, KMIP integration, and rapid data locking.

Storage Platform for Data Compliance

Purity Optimize: Accelerated Application Responsiveness

Get unprecedented responsiveness for production workloads from DirectMemory Cache. Achieve up to 50% latency improvement and higher throughput for performance-critical workloads, including OLTP and in-memory databases.

Application responsiveness for performance-critical workloads

Protect Data Everywhere

Modernize your data protection. Purity Snapshots and CloudSnap™ enable portability of snapshots from on-premises FlashArray//X or FlashArray//C to secondary FlashArrayTM, systems—or to AWS or Microsoft Azure cloud for off-premises backup.

Don't Take Our Word for It

We work with the best across all industries. Here’s what they have to say about us.

Get Started in 3 Simple Steps

1. Review your requirements

Start now by connecting with our experts to assess your storage needs.

2. Execute a POC

Work with our team on a Proof of Concept to demonstrate our fit.

3. Migrate to Pure

Partner with the right team to start driving down your Total Cost of Ownership (TCO).