Evaluate Pure Storage

Tired of forklift upgrades and maintenance extortion?

Big Storage has built a business around forcing you to buy a new storage array every three years – whether you need it or not!

What if you could say “NO” to the pain and cost of forced migrations, the lost weekends, the data corruption risk and the planned downtime?

What if there was a better model for storage acquisitions and lifecycles, a model that let you purchase your storage once and maintain it forever? Introducing Forever Flash.

Forever Flash

Already a customer taking advantage of Forever Flash?

We took the program you love and made it even better.

Simpler, Flatter, Foreverer

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Two “Big Storage” practices that have got to go!

The storage industry revolves around a 3-4 year forced refresh cycle. Here's why.

Maintenance Extortion

Maintenance Extortion

Annual maintenance seems reasonable at first...that is until the sales rep comes along to collect your fourth-year renewal. Despite initial discounts, maintenance typically renews off of list price (once you are tied to the platform), and discounts are suddenly non-existent. The typical solution? “Maybe we can give you a screaming deal on a new array instead of paying this maintenance bill.” It’s time to end predatory maintenance practices and find a better way to buy and maintain storage.

Forklift Upgrades

Forklift Upgrades

Your storage array starts out fast and capable, but within a short time, your capacity needs and performance needs grow. Sometimes upgrades are possible – add some cache here, some disk there, maybe a few flash drives – but before long, those band-aids aren’t effective. Most storage platforms either aren’t upgradable at all, or their limited upgrade options come with too much pain, risk, and expense. So in the end the inevitable forklift upgrade happens – along with the expense and downtime of forced data migration. It’s time to end forklift upgrades and find a better way to buy and maintain storage.


Forever Flash Re-Imagines Storage Ownership


...storage that gets faster and more capable with age
...never having to repurchase your existing capacity
...never having to purchase software as you expand
...never having to forklift upgrade & migrate your data

Forever Flash

Big Storage

How it Works - Big Storage

Forever Flash

How it Works - Forever Flash

Forever Flash is included standard in every FlashArray purchase.*
Here's how it works:

Icon Flat Plus


Flat & Fair keeps your maintenance and support pricing predictably flat (or better!) over the long term. You’ll never be charged for increased out-year maintenance, and you’ll realize a reduction in per-TB maintenance rates over time (compared to the traditional model where per-TB rates rise over time).

Flat: Maintenance & support pricing will never exceed your original contract

Fair: All renewals use then-current prices per SKU, often lower year over year

Simple: All your contracts for add-on shelves or upgrades consolidate to a single contract at any renewal at fair then-current prices

Free Every Three


Free Every Three allows you to receive a free controller upgrade every three years you own the FlashArray – forever! Simply purchase a 3-year renewal every three years and you will receive free controllers at year 4, year 7, year 10 and so on. Free Every Three enables you to keep your FlashArray current on every dimension: performance, scale, and features.

Forever Maintenance


Forever Maintenance replaces your hardware and software as-needed with no restrictions on flash age or usage patterns – forever under active maintenance and support! And with CloudAssist monitoring your storage you will receive proactive replacement of problematic parts, even before failure occurs. Forever Maintenance represents the ultimate in peace of mind and is yet another great reason to love your storage.

* Forever Flash requires a customer to be on a Pure branded maintenance and support contract. All terms of the Forever Flash program can be found in Pure Storage's EULA.

Forever Flash is a Revolution in Storage Economics

Dramatic cost of ownership savings help you reinvest in strategic initiatives that drive your business.

Forever Flash Revolution Chart

What happens when you add up all the annual CAPEX and OPEX costs over 6 years? You realize that disk doesn’t just hurt your workload performance, it also hurts your bottom line. Forever Flash also has a powerful benefit for your CFO – extended depreciation. Your FlashArray has a much longer lifespan than disk – arguably it never ends. This means the depreciation expense on your FlashArray may be spread over 5 years or more, directly improving earnings per share. This is the chart Big Storage does not want you to see and it’s no surprise why. If you can get all of the performance, availability and simplicity benefits from Pure Storage AND save tremendously, why would you invest a single dollar more in disk infrastructure?

A Better Hardware Architecture Makes Forever Flash Possible

Incrementally upgradable and always non-disruptive:
We make the storage array where continuous upgrades are the norm.
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Upgradable Controllers
The FlashArray is based upon stateless, independent controllers with x86 CPUs, meaning that we can ship faster controllers annually which let you upgrade the performance of your existing array – year after year after year.

Expandable Storage
Flash storage changes completely every 6-9 months, so we built the FlashArray to allow for incremental expansion to take advantage of fast flash density and cost improvements. Buy only what you need today – we’ll let you expand it tomorrow.

Always Non-Disruptive
ALL FlashArray upgrades are always non-disruptive: upgrade controllers between generations, add capacity, update software…all without downtime, performance loss, or planned outages. You won’t even have to let your application team know!

Building a Better Storage Company!

At Pure Storage, we’re not just building a better storage array, we’re working hard to build a better storage company by unapologetically eliminating everything that is wrong with Big Storage.

  • Love Your Storage: The Industry's Broadest End-to-End Guarantee

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  • All-Inclusive Software Pricing

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  • No Required Training or Professional Services

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  • Fanatically Proactive 100% US-Based Support

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  • A Better Approach to Storage Acquisition & Lifecycles

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